Marketing Manager for Outreach executing regional marketing programs across EMEA. Focusing on pipeline growth, customer relationships, and brand engagement through strategic marketing efforts.
Responsibilities
Develop and own the regional field marketing strategy across EMEA, aligned with business goals, ICPs, and vertical priorities.
Partner with regional sales and GTM leaders to align on target accounts, pipeline goals, and regional priorities.
Build integrated regional marketing plans that combine events, digital programs, account-based campaigns, and partner activations.
Align field marketing efforts with corporate demand generation initiatives to ensure cohesive go-to-market execution.
Plan and deliver high-impact regional programs such as executive dinners, roadshows, workshops, and third-party event participation.
Collaborate with the events and creative teams to develop localized content, messaging, and experiences that resonate with target personas.
Drive account-based and vertical-specific activations designed to deepen relationships with customers and prospects.
Define success metrics for each program, including sourced and influenced pipeline, conversion rates, and engagement.
Monitor performance against goals and provide actionable insights and recommendations for continuous improvement.
Requirements
7-10 years of experience in B2B field marketing, regional marketing, ABM, or integrated campaigns ideally in SaaS or high-growth technology environments.
Strong understanding of B2B and enterprise sales cycles.
Demonstrated success building and executing regional marketing strategies that drive pipeline and revenue outcomes.
Strong communicator and collaborator with proven ability to influence cross-functional stakeholders and executive leadership.
Highly organized and detail-oriented, with experience managing multiple concurrent programs and budgets.
Data-driven mindset with fluency in Salesforce, Marketo, Asana, and event/marketing tools such as Splash, Bizzabo, or Cvent.
Comfortable working across time zones and geographies with occasional travel for regional programs (up to 30%).
Benefits
25 days holiday + 8 bank holidays
Outreach contributes with monthly contribution towards your pension
Private medical care for employee and spouse/family with Program Health Plus
Cashplan is offered through Medicash to help offset out of pocket medical related expenses
Dental coverage
Life insurance at 4x annual salary
16 weeks of annual top up maternity leave pay or 8 weeks of fully paid paternity leave
A parental leave program that includes not just extended time off but options for a paid night nurse
Opportunity to be part of company success via equity program
Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
Employee referral bonuses to encourage the addition of great new people to the team
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