Marketing Analyst focused on sponsorships and offline media at ALE, developing campaigns and managing sponsorship activations. Requires Bachelor's degree in relevant fields.
About the role
- Marketing Manager for Outreach executing regional marketing programs across EMEA. Focusing on pipeline growth, customer relationships, and brand engagement through strategic marketing efforts.
Responsibilities
- Develop and own the regional field marketing strategy across EMEA, aligned with business goals, ICPs, and vertical priorities.
- Partner with regional sales and GTM leaders to align on target accounts, pipeline goals, and regional priorities.
- Build integrated regional marketing plans that combine events, digital programs, account-based campaigns, and partner activations.
- Align field marketing efforts with corporate demand generation initiatives to ensure cohesive go-to-market execution.
- Plan and deliver high-impact regional programs such as executive dinners, roadshows, workshops, and third-party event participation.
- Collaborate with the events and creative teams to develop localized content, messaging, and experiences that resonate with target personas.
- Drive account-based and vertical-specific activations designed to deepen relationships with customers and prospects.
- Define success metrics for each program, including sourced and influenced pipeline, conversion rates, and engagement.
- Monitor performance against goals and provide actionable insights and recommendations for continuous improvement.
Requirements
- 7-10 years of experience in B2B field marketing, regional marketing, ABM, or integrated campaigns ideally in SaaS or high-growth technology environments.
- Strong understanding of B2B and enterprise sales cycles.
- Demonstrated success building and executing regional marketing strategies that drive pipeline and revenue outcomes.
- Strong communicator and collaborator with proven ability to influence cross-functional stakeholders and executive leadership.
- Highly organized and detail-oriented, with experience managing multiple concurrent programs and budgets.
- Data-driven mindset with fluency in Salesforce, Marketo, Asana, and event/marketing tools such as Splash, Bizzabo, or Cvent.
- Comfortable working across time zones and geographies with occasional travel for regional programs (up to 30%).
Benefits
- 25 days holiday + 8 bank holidays
- Outreach contributes with monthly contribution towards your pension
- Private medical care for employee and spouse/family with Program Health Plus
- Cashplan is offered through Medicash to help offset out of pocket medical related expenses
- Dental coverage
- Life insurance at 4x annual salary
- 16 weeks of annual top up maternity leave pay or 8 weeks of fully paid paternity leave
- A parental leave program that includes not just extended time off but options for a paid night nurse
- Opportunity to be part of company success via equity program
- Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
- Employee referral bonuses to encourage the addition of great new people to the team
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