Sr. International Marketing Manager for BD's drainage platform, focusing on strategic growth and market differentiation. Collaborates cross-functionally to enhance brand presence and competitiveness.
Responsibilities
Partner with the regions to develop strategic growth plans, focusing on market development, expansion and competitive differentiation aligned with platform strategy.
Partner with regional teams to analyze market data and identify emerging trends.
Assess the global competitive landscape and leverage customer insights to drive strategic differentiation.
Lead global market modeling to identify and monitor key growth opportunities and inform capacity planning.
Partner with Commercial Operations to ensure adequate supply and sustained project execution.
Collaborate internally across functions including Marketing, R&D, Medical and Regions and externally by going to conferences, studying trends, understanding guidelines and studies, working with KOL’s etc. to identify customer focused insights and opportunities.
Act as a liaison to regional teams, ensuring marketing plans support global strategy and revenue targets.
Lead development of global education tools, communication programs, training, and budget impact models.
Partner with innovation team to identify and drive key innovation projects to drive growth and expansion globally, including organic and potential acquisition or investment opportunities.
Lead portfolio reviews with regional teams to ensure alignment and performance optimization.
Identify portfolio gaps within regions, focusing on underperforming products and potential areas for improvement.
Implement comprehensive portfolio strategies to optimize product mix and increase profitability.
Requirements
Bachelor’s degree in marketing, business, or a technical field
At least 7 years of experience in marketing, product management, or in an international business role
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities
Action oriented with demonstrated ability to get results
Demonstrated interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven
Thorough understanding of global laws and regulations related to the approvals, sales and marketing regulation
Ability to travel internationally up to 35%.
Benefits
Health insurance
401(k) matching
Flexible working hours
Paid time off
Professional development opportunities
Job title
Senior International Marketing Manager – Drainage Franchise
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