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About the role
- Director of Wholesale responsible for driving strategic growth, performance, and brand positioning of Diesel's wholesale business across key accounts. Leading partnerships and collaborating cross-functionally with retail teams.
Responsibilities
- Develop and execute a comprehensive wholesale strategy aligned with brand positioning and global commercial objectives.
- Identify and cultivate strategic partnerships with key luxury retailers, department stores, and specialty accounts.
- Evaluate distribution opportunities to ensure brand elevation, controlled expansion, and profitable growth.
- Drive seasonal and annual sales planning including forecasting, budgets, and revenue targets.
- Serve as the primary relationship lead for major wholesale partners and strategic accounts.
- Lead negotiations related to terms, assortments, exclusives, and distribution strategy.
- Build long-term partnerships that enhance brand visibility and commercial performance.
- Partner with accounts to deliver exceptional in-store brand representation and consumer experience.
- Own wholesale revenue targets and monitor sales performance across accounts and regions.
- Own P&L.
- Analyze sell-in and sell-through data to identify opportunities and mitigate risks.
- Partner with merchandising teams to develop market-relevant assortments and ensure optimal inventory flow.
- Lead seasonal market appointments, showroom strategy, and order management.
- Ensure wholesale distribution aligns with the brand’s positioning and global guidelines.
- Monitor marketplace dynamics and competitive activity to inform commercial strategy.
- Collaborate with marketing and visual merchandising teams to ensure consistent brand storytelling across wholesale environments.
- Lead, mentor, and develop the wholesale team to drive high performance and accountability.
- Partner closely with retail, merchandising, planning, marketing, and operations teams to ensure seamless execution of wholesale initiatives.
- Trains Account Executives prior to sales appointments, ensuring specialized knowledge, awareness of market trends, and a comprehensive offer is provided to customers.
- Contribute to overall commercial strategy and represent wholesale within executive leadership discussions.
- Develops and implements strategy for prospecting new accounts.
- Oversees, designs, and delivers product seminars and presentations for retail and wholesale.
- Cultivate relationships with decision makers and leadership at key accounts, direct accounts.
- Work closely with marketing team to establish key account seasonal sales and marketing plans to drive sell through results.
- Act as key business partner to stakeholders to identify risks and opportunities for North American region.
- Provide cross-channel competitive research and analysis to identify key trends, inform business strategies, understand shifts in market direction, & leverage commercial opportunities for the Brand.
Requirements
- 10+ years of relevant experience in luxury goods wholesale sales
- Experience in driving product assortments that drive business and attract clients.
- Proven track record of managing major luxury retail partners and driving revenue growth
- Deep understanding of luxury distribution strategy, market dynamics, and consumer behavior
- Strong negotiation, relationship management, and strategic planning skills
- Experience managing seasonal markets, showrooms, and key account strategies
- Highly analytical with the ability to translate data into actionable insights
- Strategic problem solver who recognizes opportunities and can influence decision makers to move to execution.
- Strong relationships at the most senior level with relevant key accounts & specialty stores
- Must be a creative problem solver able to multitask at a quick pace.
- Excellent written/verbal communication and presentation skills.
- Must possess a global perspective with international market experience.
- Exceptional leadership and cross-functional collaboration skills.
Job title
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Degree requirement
No Education Requirement
Location requirements
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