Hybrid Trade Marketing Manager

at MERA

• Job title: Trade Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Kevelaer, Germany

About the role

• Trade Marketing Manager for mera focusing on national and international trade activities. Collaborating with various teams to enhance brand presence and sales performance in the FMCG industry.

Responsibilities

• Take on a key role at the interface between brand and sales
• Responsible for planning, developing and implementing all national and international trade and POS activities
• Develop and implement national trade marketing strategies to increase sell-through and brand visibility
• Design and execute POS campaigns, promotions and shopper activations (national & international)
• Responsible for annual planning and the trade marketing budget
• Close collaboration with Sales, Brand Management, Communications, Digital and the field sales team
• Manage external agencies and service providers
• Develop high-impact sales materials, displays and presentations for key accounts
• Monitor and evaluate campaign performance (e.g. ROI, sell-out, distribution)
• Support international partners with market entry and activations abroad

Requirements

• Degree in Business Administration, Marketing, Communications or a related field
• 5+ years’ experience in trade/shopper marketing or brand activation, ideally within FMCG
• Experienced in working with key accounts, field sales and retail structures
• Confident in budget planning, agency management and campaign execution
• Pet food experience advantageous but not required
• Creative and strategic with strong skills in in-store brand presentation (POS)
• Strong hands-on mentality, high self-motivation and enthusiasm
• Excellent communication skills, structured approach and ability to work independently

Benefits

• Flexible working hours and the option to work remotely 2–3 days per week
• Future-proof industry and a modern, pet-friendly environment – dogs in the office explicitly welcome
• Flat hierarchies, open feedback culture and a family-oriented atmosphere
• Attractive compensation including holiday and Christmas bonuses, plus 30 days of annual leave
• Generous employer-subsidized additional pension plan, company health insurance and an annual health budget available for your use
• Bike leasing, employee discounts on mera products, Corporate Benefits and much more
• Support for your personal and professional development
• Entrepreneurial key role in a growing international environment
• Significant scope for shaping initiatives and direct responsibility for brand success