Marketing Analyst at Homebase measuring and optimizing acquisition strategies using data analytics. Collaborating with various teams to enhance growth performance and decision making.
About the role
- Trade Marketing Manager for mera focusing on national and international trade activities. Collaborating with various teams to enhance brand presence and sales performance in the FMCG industry.
Responsibilities
- Take on a key role at the interface between brand and sales
- Responsible for planning, developing and implementing all national and international trade and POS activities
- Develop and implement national trade marketing strategies to increase sell-through and brand visibility
- Design and execute POS campaigns, promotions and shopper activations (national & international)
- Responsible for annual planning and the trade marketing budget
- Close collaboration with Sales, Brand Management, Communications, Digital and the field sales team
- Manage external agencies and service providers
- Develop high-impact sales materials, displays and presentations for key accounts
- Monitor and evaluate campaign performance (e.g. ROI, sell-out, distribution)
- Support international partners with market entry and activations abroad
Requirements
- Degree in Business Administration, Marketing, Communications or a related field
- 5+ years’ experience in trade/shopper marketing or brand activation, ideally within FMCG
- Experienced in working with key accounts, field sales and retail structures
- Confident in budget planning, agency management and campaign execution
- Pet food experience advantageous but not required
- Creative and strategic with strong skills in in-store brand presentation (POS)
- Strong hands-on mentality, high self-motivation and enthusiasm
- Excellent communication skills, structured approach and ability to work independently
Benefits
- Flexible working hours and the option to work remotely 2–3 days per week
- Future-proof industry and a modern, pet-friendly environment – dogs in the office explicitly welcome
- Flat hierarchies, open feedback culture and a family-oriented atmosphere
- Attractive compensation including holiday and Christmas bonuses, plus 30 days of annual leave
- Generous employer-subsidized additional pension plan, company health insurance and an annual health budget available for your use
- Bike leasing, employee discounts on mera products, Corporate Benefits and much more
- Support for your personal and professional development
- Entrepreneurial key role in a growing international environment
- Significant scope for shaping initiatives and direct responsibility for brand success
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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