Brand Strategist developing brand architecture and integrated campaigns for OpenAI's innovative products. Collaborating with cross-functional teams to drive impactful brand narratives and insights.
Responsibilities
Leverage quantitative and qualitative research to extract key insights and transform complex data into engaging, narrative-driven strategies that connect with our diverse audience.
Develop, refine, and maintain our brand architecture to ensure a consistent, differentiated positioning in the market. Create a cohesive framework that aligns our visual identity, messaging, and tone across every touchpoint.
Collaborate with cross-functional teams—including Marketing, Product, Sales, and Design—to craft and execute integrated campaigns.
Create high quality creative briefs, and refining creative solutions along the way (across audiences)
Conduct comprehensive market research and competitive analysis to identify emerging trends and opportunities.
Use data analytics to continuously measure and optimize brand performance, ensuring strategies are both innovative and effective.
Requirements
10+ years of experience in brand strategy, marketing, or related roles, preferably within the tech sector
Ability to collaborate deeply with creative, product, and design teams to develop integrated strategies
Experience building brand foundations from scratch - and being agile and thoughtful about how to adapt
Experience leading strategy for scaled, high-impact campaigns targeting diverse audiences
Strong analytical skills with the ability to translate complex data into actionable brand insights.
Exceptional communication and creative storytelling abilities, with a track record of working with creative and wide XFN teams to develop compelling brand narratives.
Deep understanding of AI and its potential roles for consumers a
