Hybrid Brand Strategist

Posted last week

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About the role

  • Leverage quantitative and qualitative research to extract key insights and transform complex data into engaging, narrative-driven strategies that connect with our diverse audience.
  • Develop, refine, and maintain our brand architecture to ensure a consistent, differentiated positioning in the market. Create a cohesive framework that aligns our visual identity, messaging, and tone across every touchpoint.
  • Collaborate with cross-functional teams—including Marketing, Product, Sales, and Design—to craft and execute integrated campaigns.
  • Create high quality creative briefs, and refining creative solutions along the way (across audiences)
  • Conduct comprehensive market research and competitive analysis to identify emerging trends and opportunities.
  • Use data analytics to continuously measure and optimize brand performance, ensuring strategies are both innovative and effective.

Requirements

  • 10+ years of experience in brand strategy, marketing, or related roles, preferably within the tech sector
  • Ability to collaborate deeply with creative, product, and design teams to develop integrated strategies
  • Experience building brand foundations from scratch - and being agile and thoughtful about how to adapt
  • Experience leading strategy for scaled, high-impact campaigns targeting diverse audiences
  • Strong analytical skills with the ability to translate complex data into actionable brand insights.
  • Exceptional communication and creative storytelling abilities, with a track record of working with creative and wide XFN teams to develop compelling brand narratives.
  • Deep understanding of AI and its potential roles for consumers and businesses.
  • Experience collaborating across creative, marketing, product, and leadership teams in fast-paced environments.

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

Job title

Brand Strategist

Job type

Experience level

SeniorLead

Salary

$315,000 per year

Degree requirement

No Education Requirement

Location requirements

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