Senior Customer Marketing Manager leading strategies for premium coffee in HORECA and retail channels. Focused on consumer insights, e - commerce and cross - channel marketing execution.
DF
Hybrid Manager, HCP Marketing Strategy – Launch Lead, T2D
Posted 2 months ago
About the role
- Manager of HCP Marketing Strategy responsible for launching new diabetes technology with Insulet Corporation. Collaborate with cross-functional teams to enhance healthcare provider engagement and market penetration.
Responsibilities
- Lead launch excellence for next generation fully-closed loop technology, focused on US HCP marketing plans
- Partner with upstream marketing to develop other in-market initiatives including new claims, evidence dissemination, and competitive tactics across HCP marketing channels to grow share of Rx amongst US HCPs
- Partner with the T2 segment marketing team to create pilot initiatives to drive consideration and AID utilization amongst primary care providers, including market priming and practice building
- Partner with downstream marketing teams who develop channel plans for HCPs, including media, PR, and field sales communication, in alignment with overall launch / initiative strategy
- Lead competitive strategy to defend and deepen Omnipod’s T2D leadership
- Accountable for generating insights and deepening relationships with primary care specialties including KOL engagements, advisory boards, advocacy and society engagement, and specialty-specific promotional and educational tactics
- Lead HCP marketing collaboration with our CGM partners, including co-promotion and joint education sessions
Requirements
- Bachelor’s degree required, preferably in Business or Marketing
- At least 8-10 years of experience between upstream and downstream marketing in the healthcare industry (medical device, digital health, pharmaceuticals, etc.) or MBA with 5 years of related experience
- Experience launching products to healthcare providers required
- Experience delivering HCP marketing plans in collaboration with product and brand strategy teams
- Experience with HCP engagement, advisory boards, and society/advocacy partnership
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- And additional employee wellness programs
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