About the role

  • Building brand awareness nationally and regionally through smart, integrated campaigns
  • Leading the front end of innovation and serving as the marketing + consumer champion on the cross-functional innovation team
  • Driving visitation to our award-winning Bloomington tasting room with targeted local marketing
  • Lead development and execution of brand-building campaigns across retail, digital, PR, and social
  • Build and manage the annual marketing calendar across national, regional, and seasonal priorities
  • Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution
  • Develop clear briefs, lead cross-functional reviews, and translate learnings into optimization plans
  • Identify consumer needs, cultural trends, and growth opportunities
  • Evaluate whitespace and category dynamics to shape big, brand-right ideas
  • Develop positioning, concept stories, claims, and testing inputs
  • Partner with Creative and Packaging teams to bring ideas to life visually and verbally
  • Create and execute programs that drive visitation and conversion at the Bloomington tasting room
  • Track performance and insights to refine channel strategy and engagement moments
  • Serve as a key strategic partner to the CMO and marketing leadership team
  • Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness
  • Manage agency partners to deliver on brief, on time, and on budget

Requirements

  • 5+ years in CPG brand marketing (distributed via Food, Drug, Mass or Club)
  • Measurable success building brands and launching products
  • Experience with integrated marketing and digital channels
  • AI experience (or at least AI-curious)
  • Track record of consumer-driven innovation leadership
  • Strong analytical and storytelling skills
  • Excellent collaboration, communication, and presentation ability
  • Bias for action; proactive, resourceful, and detail-obsessed
  • Bachelor's degree in Marketing, Business, or related field
  • Must be 21+.

Benefits

  • Comprehensive health, vision, dental, and supplemental benefit packages.
  • Generous PTO, Sick time and Paid Holidays.
  • Employer 401(k) matching program of up to 6% of annual compensation.
  • Paid training and meetings.
  • Opportunities for professional development.
  • Access to our award-winning Live Well wellness program featuring fitness reimbursements, charitable giving matches, and education on topics including financial health, physical wellbeing, and more.
  • Generous employee discount on wine, food and merchandise.

Job title

Senior Brand Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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