Graphic Designer creating impactful digital assets for eCommerce and marketing for Life is Good. Collaborate on creative projects and contribute to brand storytelling through design.
About the role
- Senior Marketing Brand Manager focusing on strategic brand growth and integrated campaigns at Oliver Winery. Leading innovation and local marketing initiatives to enhance brand awareness and engagement.
Responsibilities
- Building brand awareness nationally and regionally through smart, integrated campaigns
- Leading the front end of innovation and serving as the marketing + consumer champion on the cross-functional innovation team
- Driving visitation to our award-winning Bloomington tasting room with targeted local marketing
- Lead development and execution of brand-building campaigns across retail, digital, PR, and social
- Build and manage the annual marketing calendar across national, regional, and seasonal priorities
- Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution
- Develop clear briefs, lead cross-functional reviews, and translate learnings into optimization plans
- Identify consumer needs, cultural trends, and growth opportunities
- Evaluate whitespace and category dynamics to shape big, brand-right ideas
- Develop positioning, concept stories, claims, and testing inputs
- Partner with Creative and Packaging teams to bring ideas to life visually and verbally
- Create and execute programs that drive visitation and conversion at the Bloomington tasting room
- Track performance and insights to refine channel strategy and engagement moments
- Serve as a key strategic partner to the CMO and marketing leadership team
- Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness
- Manage agency partners to deliver on brief, on time, and on budget
Requirements
- 5+ years in CPG brand marketing (distributed via Food, Drug, Mass or Club)
- Measurable success building brands and launching products
- Experience with integrated marketing and digital channels
- AI experience (or at least AI-curious)
- Track record of consumer-driven innovation leadership
- Strong analytical and storytelling skills
- Excellent collaboration, communication, and presentation ability
- Bias for action; proactive, resourceful, and detail-obsessed
- Bachelor's degree in Marketing, Business, or related field
- Must be 21+.
Benefits
- Comprehensive health, vision, dental, and supplemental benefit packages.
- Generous PTO, Sick time and Paid Holidays.
- Employer 401(k) matching program of up to 6% of annual compensation.
- Paid training and meetings.
- Opportunities for professional development.
- Access to our award-winning Live Well wellness program featuring fitness reimbursements, charitable giving matches, and education on topics including financial health, physical wellbeing, and more.
- Generous employee discount on wine, food and merchandise.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Chef de marque dans l’équipe Marketing, responsable des marques en santé digestive et de la croissance à long terme. Collaboration avec les équipes internes pour l’excellence des marques.
Chef de Marque en Marketing gérant les marques de santé digestive. Élaboration de stratégies et plans pour maximiser la performance des marques.
Associate Brand Manager supporting strategic development and commercial growth of Joint Replacement portfolio across EMEA. Collaborating with global marketing and regional teams on product launches and initiatives.
Global Senior Brand Manager leading brand strategy and category growth initiatives across Europe. Collaborating with cross - functional teams to deliver consumer - centric innovation in healthcare brands.
Brand Marketing & Communication Specialist at Kerakoll focusing on local marketing and communication strategies. Collaborating with Corporate teams and managing various marketing assets and media relations.
Brand Manager at Orion Pharma developing brand strategies for healthcare professionals in Ireland. Responsible for cross - functional alignment and promotional campaign management.
Food Safety Specialist ensuring food quality and safety for clients in hotel and restaurant sectors. Conducting assessments and providing coaching to enhance operational standards.
Food Safety Specialist supporting hotel, restaurant, and grocery clients to uphold brand standards. Conducts assessments and trains staff for food safety compliance.
Senior Brand Strategy Manager at Barclays responsible for shaping brand strategy for Barclays UK. Collaborating with teams to ensure a coherent brand strategy across customer segments.