Building brand awareness nationally and regionally through smart, integrated campaigns
Leading the front end of innovation and serving as the marketing + consumer champion on the cross-functional innovation team
Driving visitation to our award-winning Bloomington tasting room with targeted local marketing
Lead development and execution of brand-building campaigns across retail, digital, PR, and social
Build and manage the annual marketing calendar across national, regional, and seasonal priorities
Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution
Develop clear briefs, lead cross-functional reviews, and translate learnings into optimization plans
Identify consumer needs, cultural trends, and growth opportunities
Evaluate whitespace and category dynamics to shape big, brand-right ideas
Develop positioning, concept stories, claims, and testing inputs
Partner with Creative and Packaging teams to bring ideas to life visually and verbally
Create and execute programs that drive visitation and conversion at the Bloomington tasting room
Track performance and insights to refine channel strategy and engagement moments
Serve as a key strategic partner to the CMO and marketing leadership team
Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness
Manage agency partners to deliver on brief, on time, and on budget
Requirements
5+ years in CPG brand marketing (distributed via Food, Drug, Mass or Club)
Measurable success building brands and launching products
Experience with integrated marketing and digital channels
AI experience (or at least AI-curious)
Track record of consumer-driven innovation leadership
Strong analytical and storytelling skills
Excellent collaboration, communication, and presentation ability
Bias for action; proactive, resourceful, and detail-obsessed
Bachelor's degree in Marketing, Business, or related field
Must be 21+.
Benefits
Comprehensive health, vision, dental, and supplemental benefit packages.
Generous PTO, Sick time and Paid Holidays.
Employer 401(k) matching program of up to 6% of annual compensation.
Paid training and meetings.
Opportunities for professional development.
Access to our award-winning Live Well wellness program featuring fitness reimbursements, charitable giving matches, and education on topics including financial health, physical wellbeing, and more.
Generous employee discount on wine, food and merchandise.
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