Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Performance Marketing Specialist executing mobile app user acquisition campaigns for Blossom, a social investing app. The role focuses on campaign execution, optimization, and collaboration with creative teams.
Responsibilities
- Execute and optimize paid acquisition campaigns across: Meta Ads, TikTok Ads, Google Ads (UAC, Search, YouTube), Additional channels as needed (e.g. Reddit, Snapchat, Apple Search Ads)
- Support app growth funnels from install through activation and early retention
- Manage daily pacing, bids, placements, and campaign hygiene within defined budgets
- Launch and iterate on creative tests across hooks, formats, and messaging
- Collaborate with creative and social teams to rotate assets and identify winners
- Monitor performance daily and proactively flag anomalies or tracking issues
- Contribute to weekly performance reporting and insights
- Ensure clean tracking, attribution integrity, and platform health
- Document tests, learnings, and outcomes clearly
Requirements
- 5+ years of hands-on performance marketing experience
- Proven experience with mobile app user acquisition
- Strong experience with Meta Ads, TikTok Ads, and Google Ads (UAC or equivalent)
- Experience executing against $3–5M+ in annual paid media spend
- Familiarity with mobile measurement platforms (AppsFlyer, Adjust, Branch, etc.)
- Strong analytical skills with a creative-first mindset
- Highly organized, detail-oriented, and comfortable working independently
Benefits
- Performance-based upside
- Competitive benefits
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