Hybrid Influencer Marketing – Partnerships

at Open

• Job title: Influencer Marketing – Partnerships
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Los Angeles, United States

About the role

• Influencer Marketing Manager for wellness studio managing creator partnerships and driving brand growth through influencer marketing. Collaborating cross-functionally to optimize partnerships and achieve growth metrics.

Responsibilities

• Own influencer marketing strategy from beginning to end – executing all influencer campaigns from sourcing, outreach, negotiations, briefing, execution, and reporting.
• Manage and scale the Open Ambassador program.
• Identify emerging creators and highly engaged micro influencers to hit monthly growth metrics.
• Optimize existing partner performance while expanding into new, untapped cohorts.
• Work with leadership and finance to ensure the program is meeting monthly channel goals for acquisition & efficiency.
• Build a diverse partner network to expand acquisition and awareness for Open app & studio.
• Collaborate cross-functionally with Content & Paid teams to build best in class partner briefs for monthly campaigns.
• Track and analyze campaign performance to identify growth opportunities.
• Keep a pulse on emerging platforms, best in class creative, and new content styles to ensure Open’s influencer program remains unique, efficient, and ahead of the latest social media trends.

Requirements

• 5+ years influencer, affiliate experience driving profitable customer acquisition and managing large budgets.
• Proven success executing influencer campaigns that contribute to full-funnel performance.
• Strong written and verbal communication skills.
• Mastery in storytelling using the tools of data, insights, and calculated intuition.
• A dynamic approach to problem solving and the ability to toggle between creative and analytical mindset.
• Attention to detail and craftsmanship while also considerate of deadlines, constraints, and the big picture.
• Exceptional project management experience.
• Agile thinker who can navigate ambiguity.
• Self sufficient, proactive, motivated, and collaborative.
• Passionate about humanities, wellness, and culture.
• Experience in a fast-paced, performance-oriented environment.

Benefits

• Medical, dental, vision
• Competitive pay
• Complimentary Open classes