Influencer Marketing Manager for wellness studio managing creator partnerships and driving brand growth through influencer marketing. Collaborating cross-functionally to optimize partnerships and achieve growth metrics.
Responsibilities
Own influencer marketing strategy from beginning to end – executing all influencer campaigns from sourcing, outreach, negotiations, briefing, execution, and reporting.
Manage and scale the Open Ambassador program.
Identify emerging creators and highly engaged micro influencers to hit monthly growth metrics.
Optimize existing partner performance while expanding into new, untapped cohorts.
Work with leadership and finance to ensure the program is meeting monthly channel goals for acquisition & efficiency.
Build a diverse partner network to expand acquisition and awareness for Open app & studio.
Collaborate cross-functionally with Content & Paid teams to build best in class partner briefs for monthly campaigns.
Track and analyze campaign performance to identify growth opportunities.
Keep a pulse on emerging platforms, best in class creative, and new content styles to ensure Open’s influencer program remains unique, efficient, and ahead of the latest social media trends.
Requirements
5+ years influencer, affiliate experience driving profitable customer acquisition and managing large budgets.
Proven success executing influencer campaigns that contribute to full-funnel performance.
Strong written and verbal communication skills.
Mastery in storytelling using the tools of data, insights, and calculated intuition.
A dynamic approach to problem solving and the ability to toggle between creative and analytical mindset.
Attention to detail and craftsmanship while also considerate of deadlines, constraints, and the big picture.
Exceptional project management experience.
Agile thinker who can navigate ambiguity.
Self sufficient, proactive, motivated, and collaborative.
Passionate about humanities, wellness, and culture.
Experience in a fast-paced, performance-oriented environment.
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