Manager, Communications focusing on PR and media relations for NYC tourism industry. Involves writing, media engagement, and managing communication strategies.
Responsibilities
Write PR materials: press releases, media advisories, fact sheets, pitches, statements, briefing docs and talking points for media interviews.
Manage written materials in the online newsroom.
Manage and lead organization of NYC Tourism domestic media contact list, along with other media lists for various PR activities.
Manage media clipping and contact database.
Manage domestic PR evaluation, merchandising and reporting including status reports; weekly press roundup (alongside Manager, Communications – International); program recaps, quarterly and annual summaries, etc.
Handle reactive media relations: lead on daily management of press inbox and press office phone line.
Proactive media outreach to generate earned media coverage results on key messaging pillars, marketing programs and tourism initiatives.
Organize individual and group media trips including travel arrangements, itineraries and tracking results; manage CityPASS, MTA and gift card programs.
Support coordination of gala comms, press conferences and media activations, including creative project management and handling decks, remarks, media alerts and outreach.
Support Director, Communications – Domestic in maintaining domestic PR/editorial calendars.
Manage scheduling and agenda for weekly check-in with Director, Communications – Domestic.
Update weekly global communications agendas with domestic PR activity.
Occasional on-call media monitoring.
Requirements
Minimum four years’ experience in a communications role (agency or in-house).
Excellent writing skills.
Ability to build strong local/domestic media relationships.
Confidence to build and maintain media and industry relationships.
Experience in generating and securing earned media placements.
Excellent communications and interpersonal skills.
High attention to detail and follow-through.
Flexibility and comfort managing change.
Availability for occasional evening and weekend events or site visits across the five boroughs.
Proficiency in Excel, Microsoft Office, Power Point.
Knowledge of Muck Rack or similar PR coverage monitoring database.
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