Product Marketing Manager at EDAP TMS coordinating cancer care education and marketing strategies in an international context. Seeking experienced professional to lead product education and marketing initiatives, focusing on prostate cancer.
About the role
- Product Marketing Manager driving product positioning and market strategies for Nitra's fintech solutions. Collaborating with sales and product teams to enhance market presence in healthcare.
Responsibilities
- Define, own, and maintain core product messaging, value propositions, and positioning frameworks across products, personas, and use cases
- Translate complex product capabilities into clear, compelling narratives that articulate customer value and differentiation
- Partner with Product, Sales, Demand Generation, and GTM teams to plan and execute go-to-market strategies for new product launches and major feature releases
- Lead product launch messaging and coordination, ensuring alignment across internal teams and external channels
- Create, manage, and continuously improve sales enablement assets, including pitch decks, one-pagers, battlecards, FAQs, and talk tracks
- Enable sales teams with clear guidance on how to position products, communicate value, and handle objections
- Own and refine product messaging across the website, ensuring clarity, consistency, and conversion-focused copy
- Review and approve wording in marketing materials, including landing pages, campaigns, emails, and case studies, to ensure alignment with product positioning
- Serve as a messaging gatekeeper to ensure consistency and quality across all product-related communications
- Collaborate closely with Product Managers to deeply understand product capabilities, roadmap, and customer use cases
- Partner with Growth and Brand teams to ensure campaigns accurately reflect product value and positioning
- Conduct market, customer, and competitive research to inform positioning, differentiation, and GTM strategy
- Incorporate feedback from Sales, Customer Success, and customers to continuously refine messaging and positioning
Requirements
- 4–7+ years of experience in Product Marketing, preferably in B2B, SaaS, or technology-driven environments
- Proven experience owning product messaging, positioning, and go-to-market execution
- Exceptional written and verbal communication skills
- Strong cross-functional collaboration and stakeholder management skills
- Ability to operate with high ownership in fast-paced environments
- Experience supporting multiple products or personas
- Familiarity with sales-led or product-led GTM motions
- Experience working closely with growth or demand generation teams
Benefits
- Equity - Everyone at Nitra is an owner. When the company wins, you win.
- Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
- Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
- Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
- Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
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