Communication and Marketing Assessor for Sicredi's Central South/Southeast network, promoting brand strength and strategic communication for cooperatives in Brazil.
About the role
- Marketing Specialist enhancing product innovation for food company Nita Alimentos. Responsible for market opportunities, go-to-market strategies, and collaboration with sales teams.
Responsibilities
- Coordinate brand communication and activation activities, working in partnership with the digital marketing agency and Nita's internal team, in alignment with the department manager.
- Ensure brand management and integrity, guaranteeing that Nita's positioning and identity are respected and applied consistently across all communication, marketing and trade activities.
- Conduct market research to understand customer and consumer behavior, monitor trends and relevant insights that may create opportunities for brand activation and innovation projects.
- Manage the marketing innovation process, leading the innovation funnel and ensuring projects are executed within established deadlines and in accordance with the company's strategic guidelines and quality standards.
- Develop business plans for new products, launches or market entry, and structure go-to-market strategies together with the Trade Marketing and Commercial teams.
- Coordinate and execute product launches and initiatives in partnership with the Trade Marketing and Commercial teams, track project performance and feed learnings back into the innovation process for improvements.
- Build and maintain strategic relationships with partners, suppliers and relevant stakeholders for the development of marketing and innovation initiatives.
- Work collaboratively with internal areas such as Operations, R&D, Commercial, Finance and HR, contributing to the launch, communication and sustainment of new initiatives, and helping to strengthen the culture of innovation within the organization.
Requirements
- Bachelor's degree in Business Administration, Marketing, Economics, Engineering or related fields.
- Strong experience in Marketing and Innovation.
- Experience in innovation management and the innovation funnel.
- Experience in B2B companies in the food sector.
- Analytical, strategic and forward-looking profile.
- Experience managing cross-functional projects.
Benefits
- Educational support
- Health insurance
- Life insurance
- Dental plan
- Fique Bem — psychological, legal and financial support
- Welhub Gympass
- Food allowance (Vale Alimentação)
- Meal voucher (Vale Refeição)
- Company car
- Fuel card
- Profit-sharing program (PPR)
- Mobile phone
- Laptop
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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