Category Marketing Manager leading product or category marketing strategies and managing cross - functional teams at the company's operations in Indonesia.
About the role
- Analyst managing marketing insights for JetBlue, delivering actionable reporting on customer acquisition trends. Collaborating with Marketing leads, optimizing performance across channels and campaigns.
Responsibilities
- Generate regular reports and dashboards to monitor marketing performance at the overall and channel/region/creative level.
- Analyze marketing performance through a customer segmentation lens, evaluating how each segment performs across channels and campaigns.
- Partner with channel owners to identify optimization opportunities based on KPIs and audience health.
- Conduct in-depth analyses on KPIs over time to identify performance drivers and opportunities to drive revenue growth.
- Aggregate insights across platforms and contribute to presentations and regular performance readouts for Marketing leaders and cross-functional teams.
- Perform ad-hoc analysis as needed to support business objectives, A/B testing efforts, and decision-making.
- Identify measurement enhancement opportunities by proposing new metrics, documenting requirements, and partnering with analytics and marketing stakeholders on implementation.
- Assist with ad-hoc requests for customer information, leveraging reporting and dashboard tools
Requirements
- Bachelor’s Degree in Marketing, Business or relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
- One (1) year of experience in data analysis and/or dashboard creation
- One (1) year of experience in website or media analytics (e.g. Adobe Analytics, Google Analytics, Meta)
- Excellent written, verbal and interpersonal communication skills
- High attention to detail with the ability to think critically
- Must possess a strong sense of urgency and be able to effectively manage deadlines
- Ability to think at a high strategic level as well as have strong attention to detail
- Proficient with Microsoft Office software
- Strong level of familiarity with the JetBlue brand and the JetBlue Customer
- Available for occasional overnight travel (10%)
- Must pass a pre-employment drug test
- Must be legally eligible to work in the country in which the position is located
- Authorization to work in the US is required, this position is not eligible for visa sponsorship
Benefits
- healthcare benefits
- 401(k) plan and company match
- crewmember stock purchase plan
- short-term and long-term disability coverage
- basic life insurance
- free space available travel on JetBlue
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Vice President of Marketing at Cents transforming laundry industry through scalable marketing. Leading a high - performing team to build a category - defining brand.
Marketing Intern at Bumble assisting in integrated campaigns for BFF, fostering meaningful friendships through marketing strategies and social media engagement.
Marketing Manager for Varsity Performing Arts overseeing go - to - market strategy and planning. Focused on generating revenue through integrated marketing campaigns and cross - functional collaboration.
Retail Marketing Manager responsible for driving marketing strategies for Lithia auto dealerships. Focus on enhancing customer loyalty and achieving operational excellence in automotive retail.
Marketing Intern participating in the launch of Obesity and Diabetes products at Novo Nordisk. Engaging in marketing strategies and collaboration with various departments.
Marketing Intern participating in patient engagement projects at a healthcare company. Involves strategy, campaign support, and collaboration with various teams.
Onboarding Journey Marketing Manager enhancing customer experiences for Medibank. Designing strategies and delivering programs for onboarding and customer activation.
Trade Marketing Specialist leading the support in strategic planning and execution in food and beverages. Collaborating with sales teams and managing visibility projects in São Paulo.
Marketing Associate supporting development and execution of marketing initiatives at Nestlé Professional. Gaining hands - on experience in brand management and performance analysis.