Analyst managing marketing insights for JetBlue, delivering actionable reporting on customer acquisition trends. Collaborating with Marketing leads, optimizing performance across channels and campaigns.
About the role
- Category Marketing Manager leading product or category marketing strategies and managing cross-functional teams at the company's operations in Indonesia.
Responsibilities
- Lead the execution of strategy and annual plans for the assigned product or category, ensuring that all decisions support the customer and value proposition and are aligned with broader business objectives.
- Partner with broader marketing teams & cross functions teams to execute comprehensive product or category promotional programs, campaigns and other marketing activations in alignment with budgets and relevant competitive, customer and market dynamics.
- Lead, execute & synthesize data from customer insights, competitor intelligence & market trends to support the correct business decision.
- Leverage an understanding of customer needs, competitor intelligence, market trends and consumer behaviors to execute decisions for the product or category, improve overall positioning and advance customer value capture.
- Supporting the health and the growth of product or category portfolio by contributing to innovation, new product development, co-creation of customer solutions and product commercialization initiatives.
- Lead the team in executing launches for new products, services or solutions as measured by key performance indicators, collaborating across commercial and technical functions to optimize customer engagement and demand.
- Ensure development and delivery of relevant marketing trainings, events and collateral for the product or category.
Requirements
- Bachelor’s degree in related field
- Minimum 8 years of working experience in a related field with minimum of 4 years in managerial level
- Fluent in English
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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