Hybrid VP, Marketing

at Cents

• Job title: VP, Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $230,000 - $250,000 per year
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, New York City, United States

About the role

• Vice President of Marketing at Cents transforming laundry industry through scalable marketing. Leading a high-performing team to build a category-defining brand.

Responsibilities

• Institutionalize What’s Already Working
• Identify the patterns, messages, and motions driving growth and turn them into repeatable systems and playbooks
• Replace heroics with scalable processes
• Build a sales enablement library the organization actually uses
• Define and Defend the Category Narrative
• Clarify who we are, what we stand for, and why we win
• Build a brand synonymous with trust, reliability, and results
• Position Cents and its leadership team as category experts through PR, thought leadership, and social media
• Drive Revenue with Sales
• Lead full-funnel marketing across paid, organic, email, content, webinars, events, and partner channels
• Build integrated campaigns that move prospects from awareness to closed deal
• Partner with Sales and RevOps on ICP development, funnel health, attribution, and ROI
• Manage marketing spend with discipline — scaling what works and eliminating what doesn’t
• Unlock upsell, cross-sell, and new growth opportunities
• Elevate Partner & Distributor Marketing
• Make marketing a reason partners choose Cents and stay with Cents
• Build scalable co-marketing and enablement programs that empower partners to tell our story
• Professionalize Product Marketing
• Partner with Product and Sales on go-to-market strategy for launches
• Translate product features into clear customer outcomes through battle cards, pitch decks, and competitive positioning
• Provide input on pricing and packaging based on market feedback
• Own lifecycle messaging to maintain consistency across the customer journey
• Build a Durable Marketing Organization
• Establish weekly operating rhythms and quarterly executive updates
• Lead annual and quarterly planning with clear campaign briefs and priorities
• Hire, develop, and lead a high-performing marketing team
• Manage agencies and external partners to clear performance standards

Requirements

• 10+ years of B2B marketing leadership experience in SaaS or enterprise software
• Experience scaling marketing at high-growth or expansion-stage companies
• Proven success building and leading high-performing marketing teams (5–15+)
• Deep product marketing experience across complex or multi-product platforms
• Demonstrated ability to translate positioning and messaging into measurable pipeline and revenue impact
• Strong analytical mindset with a data-driven approach to decision making
• Experience marketing to both end customers and channel or distribution partners
• Familiarity with modern marketing technology stacks (Salesforce, Hubspot, Chilipiper, Gong, Looker, etc.) and AI-powered tools
• Equal parts systems thinker and storyteller
• A leader comfortable owning revenue outcomes — not just brand metrics.

Benefits

• Competitive salary
• Equity
• Unlimited PTO and paid holidays
• Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
• 401(k)
• Work-from-home and commuter stipends
• Laundry reimbursements to support our customers' businesses
• Comprehensive training, learning, and development programming
• Access to hundreds of discounts and rewards from renowned vendors including deals on health & wellness, travel, dining, auto insurance, and so much more!