Hybrid Content & Digital Marketing Strategist

at NICE

• Job title: Content & Digital Marketing Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Angeles, Philippines

About the role

• Content & Digital Marketing Strategist shaping brand’s digital presence with focus on LinkedIn and B2B marketing strategies. Responsible for content and campaign strategies to drive engagement and growth.

Responsibilities

• Develop and execute an integrated content strategy focused on LinkedIn, lead generation, and brand visibility within B2B audiences.
• Create and maintain a content and campaign calendar that aligns with marketing, recruitment, and business objectives.
• Use data and insights to refine strategy, test new formats, and continuously optimize performance.
• Support overall digital marketing strategy including email marketing, automation, and paid media campaigns.
• Research, write, and produce high-quality B2B content from LinkedIn posts and articles to videos, graphics, and thought-leadership pieces.
• Collaborate with internal teams to identify stories that highlight our culture, people, and impact.
• Ensure all content is on-brand, engaging, and consistent in tone, voice, and visual identity.
• Manage and oversee creative production using tools like Canva, Photoshop, or video editing platforms.
• Manage the day-to-day execution of our LinkedIn, Meta, and other social media channels — scheduling, publishing, monitoring, and reporting.
• Plan and run LinkedIn Ads and Meta Ads to boost reach, engagement, and lead generation.
• Use HubSpot (or similar tools) for email campaigns, automation, and lead tracking.
• Collaborate with recruitment and marketing teams on employer branding and recruitment marketing campaigns.
• Lead digital marketing initiatives and campaigns from start to finish — ensuring timelines, deliverables, and objectives are met.
• Partner with internal stakeholders and creative collaborators to deliver cohesive, high-impact campaigns.
• Champion brand storytelling and ensure consistent messaging across all digital touchpoints.

Requirements

• 3+ years of experience in digital marketing, content marketing, or social media strategy, ideally within a B2B or professional services environment.
• Proven experience creating and managing LinkedIn content and campaigns.
• Strong copywriting, storytelling, and editing skills — able to turn ideas into compelling narratives.
• Experience with HubSpot, LinkedIn Ads, and Meta Ads Manager (or similar platforms).
• Proficiency in Canva, Photoshop, or similar creative tools.
• Excellent project management and organizational skills and can juggle multiple initiatives with high accountability.
• Analytical mindset — comfortable using data to inform strategy and improve results.
• A proactive collaborator who takes ownership, communicates clearly, and works well across teams.

Benefits

• HMO on Day 1 + Free coverage for 2 dependents in your 2nd year
• Government-mandated benefits
• Life Insurance
• 20 Annual Leave Credits
• 13th-month pay
• Birthday & Bereavement Leave
• Travel Subsidy
• Staff House Accommodation (within certain distance)
• Free Shuttle Service
• Free Lunch & Uniform
• Perfect Attendance Bonus
• Onboarding Training
• Monthly Engagement Activities
• Birthday Gift & Weekly Treats
• Christmas Hamper & Anniversary Gift
• Opportunity to Travel
• Referral Bonus: Refer a friend and get PHP 8,000 via GCash for every successful hire in this role!