Content & Digital Marketing Strategist shaping brand’s digital presence with focus on LinkedIn and B2B marketing strategies. Responsible for content and campaign strategies to drive engagement and growth.
Responsibilities
Develop and execute an integrated content strategy focused on LinkedIn, lead generation, and brand visibility within B2B audiences.
Create and maintain a content and campaign calendar that aligns with marketing, recruitment, and business objectives.
Use data and insights to refine strategy, test new formats, and continuously optimize performance.
Support overall digital marketing strategy including email marketing, automation, and paid media campaigns.
Research, write, and produce high-quality B2B content from LinkedIn posts and articles to videos, graphics, and thought-leadership pieces.
Collaborate with internal teams to identify stories that highlight our culture, people, and impact.
Ensure all content is on-brand, engaging, and consistent in tone, voice, and visual identity.
Manage and oversee creative production using tools like Canva, Photoshop, or video editing platforms.
Manage the day-to-day execution of our LinkedIn, Meta, and other social media channels — scheduling, publishing, monitoring, and reporting.
Plan and run LinkedIn Ads and Meta Ads to boost reach, engagement, and lead generation.
Use HubSpot (or similar tools) for email campaigns, automation, and lead tracking.
Collaborate with recruitment and marketing teams on employer branding and recruitment marketing campaigns.
Lead digital marketing initiatives and campaigns from start to finish — ensuring timelines, deliverables, and objectives are met.
Partner with internal stakeholders and creative collaborators to deliver cohesive, high-impact campaigns.
Champion brand storytelling and ensure consistent messaging across all digital touchpoints.
Requirements
3+ years of experience in digital marketing, content marketing, or social media strategy, ideally within a B2B or professional services environment.
Proven experience creating and managing LinkedIn content and campaigns.
Strong copywriting, storytelling, and editing skills — able to turn ideas into compelling narratives.
Experience with HubSpot, LinkedIn Ads, and Meta Ads Manager (or similar platforms).
Proficiency in Canva, Photoshop, or similar creative tools.
Excellent project management and organizational skills and can juggle multiple initiatives with high accountability.
Analytical mindset — comfortable using data to inform strategy and improve results.
A proactive collaborator who takes ownership, communicates clearly, and works well across teams.
Benefits
HMO on Day 1 + Free coverage for 2 dependents in your 2nd year
Government-mandated benefits
Life Insurance
20 Annual Leave Credits
13th-month pay
Birthday & Bereavement Leave
Travel Subsidy
Staff House Accommodation (within certain distance)
Free Shuttle Service
Free Lunch & Uniform
Perfect Attendance Bonus
Onboarding Training
Monthly Engagement Activities
Birthday Gift & Weekly Treats
Christmas Hamper & Anniversary Gift
Opportunity to Travel
Referral Bonus: Refer a friend and get PHP 8,000 via GCash for every successful hire in this role!
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