Assistant Store Manager responsible for customer service and sales gains at Lids retail store in Willow Grove, PA. Collaborate with associates to maintain visual standards and professional appearance.
About the role
- Associate Manager supporting brand management activation and execution across various marketing disciplines for US Baby products. Collaborating on creative content and compliance initiatives to drive brand growth.
Responsibilities
- Support the development and execution of market activation and support leadership in achieving US Baby brand P&L goals
- Assist in management of agencies including campaign development, creative briefings, activation/event management, etc.
- Collaborate with manager to deliver national, retail, social, influencer and affiliate media plans
- Partner with digital marketing, brand and design teams to win in eCommerce
- Manage content shoot process, budget, timeline and approvals to deliver assets needed to support a new item launch
- Develop knowledge of brands, key products, past campaigns, and competitive trends to ensure fresh, relevant, on brand creative and content
- Support team in delivering creative content for the annual brand plans
- Become a brand champion across the business
- Collaborate with internal and external stakeholders to develop content for key leadership, retail and trade presentations
- Partner with brand, design/production and compliance team to update all necessary artwork associated with total brand compliance changes
- Leverage media reporting, DTC metrics and other data sources to understand health of the business and make recommendations to drive business performance enhancements
- Manage project initiatives being mindful of budget to ensure they positively impact the brand P&L
Requirements
- A four-year college degree required
- 2-3 years of marketing (CPG), activation or IMC (agency) experience
- Proficiency in Microsoft Office Suite; familiarity with creative and analytics tools
- Experience leveraging consumer insights and analytics of primary and secondary research, POS results, trends reports, and competitor/category performance to develop/validate plans
- Ability to translate business priorities and brand objectives into inspiring and impactful activations
- Strong organizational skills, attention to detail, and the ability to manage multiple projects
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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