Shopper Marketing Manager managing brand strategies and customer marketing plans at Newell Brands. Leading omnichannel activations and collaborating with various teams to drive sales and conversion.
Responsibilities
Translate brand strategies into customer-specific shopper marketing plans aligned to category and retailer priorities.
Develop annual marketing calendars in partnership with brand, category, digital marketing, and sales teams.
Leverage shopper insights and category teams, to identify opportunities for traffic, conversion, and basket growth.
Design and execute omnichannel activations across in-store, ecommerce, retail media networks, experiential, and retailer-owned platforms.
Manage the strategy, planning, and day-to-day execution of the 3P merchandising partner.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
5–8 years of experience in Shopper Marketing, Trade Marketing, or Brand Management within the CPG industry (can include agency experience).
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