Hybrid Manager, Shopper Marketing

Posted 3 weeks ago

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About the role

  • Shopper Marketing Manager managing brand strategies and customer marketing plans at Newell Brands. Leading omnichannel activations and collaborating with various teams to drive sales and conversion.

Responsibilities

  • Translate brand strategies into customer-specific shopper marketing plans aligned to category and retailer priorities.
  • Develop annual marketing calendars in partnership with brand, category, digital marketing, and sales teams.
  • Leverage shopper insights and category teams, to identify opportunities for traffic, conversion, and basket growth.
  • Design and execute omnichannel activations across in-store, ecommerce, retail media networks, experiential, and retailer-owned platforms.
  • Manage the strategy, planning, and day-to-day execution of the 3P merchandising partner.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
  • 5–8 years of experience in Shopper Marketing, Trade Marketing, or Brand Management within the CPG industry (can include agency experience).
  • Experience managing retailer-specific marketing programs (e.g., Walmart, Sam’s, BJ’s) and omnichannel campaigns.
  • Strong understanding of category management, consumer/shopper insights, and retail media ecosystems.
  • Experience with syndicated data tools (Nielsen, IRI) and retail media metrics (CTR, CPC, ROAS) preferred.
  • Certifications such as PMP, CPM, or digital marketing credentials are a plus.

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Job title

Manager, Shopper Marketing

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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