Hybrid Marketing Manager, Go-to-Market

at FLO EV Charging

• Job title: Marketing Manager, Go-to-Market
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Quebec City, Canada

About the role

• Marketing Manager driving growth for FLO's residential charging solutions across sales channels. Responsible for strategic marketing and demand generation with a hybrid work model.

Responsibilities

• Define and lead an omnichannel growth strategy aligned with business objectives, integrating: distribution and eCommerce; product marketing positioning and value proposition; demand generation and marketing activation.
• Define the marketing strategy to support sales across all channels.
• Develop launch plans for promotions and seasonal campaigns.
• Optimize the channel mix based on profitability and positioning.
• Identify growth levers (pricing, product offering, programs, partnerships).
• Define the acquisition and demand-generation strategy (digital, partners).
• Manage marketing budgets and ensure optimal ROI (CAC, ROAS, profitability).
• Supervise agencies and execution partners (media, eCommerce, content).
• Develop marketing tools to support partners.
• Structure promotional and incentive programs to drive sales.
• Ensure message and brand consistency across all touchpoints.
• Work closely with sales teams to align strategy with field execution.
• Ensure a consistent, high-performing experience across all channels (social media, customer service, partners).
• Track performance KPIs (revenue, margins, conversion, acquisition).
• Analyze market data to identify opportunities and risks.
• Translate data into strategic recommendations and develop dashboards.
• Coordinate internal teams (sales, product, operations, finance).
• Manage external partners responsible for execution (eCommerce platforms, agencies, etc.).
• Play a key role in commercial planning (S&OP, forecasting, growth initiatives).
• Manage a resource that operationalizes online commerce.
• Candidate based in Montreal: remote work + travel to Quebec City once per month.
• Candidate based in Quebec City: hybrid — remote work and in-person collaboration 2 days per week.

Requirements

• University degree in business, administration, marketing or a related field (or equivalent);
• Proven experience in commercialization, online commerce and marketing (over 5 years);
• Proficiency with performance tracking, reporting and CRM tools (sales forecasting, data analysis);
• Excellent verbal and written communication skills in French and English — English is required to collaborate with partners and internal teams across Canada.
• Strong analytical rigor and the ability to monitor and manage performance indicators;
• Initiative and proactivity to identify and resolve operational issues;
• Ability to manage multiple internal and external teams and projects simultaneously;
• Flexibility and adaptability in a fast-changing environment;
• Ability to positively influence contributors and act as a strategic internal and external partner;
• Ability to translate performance data into clear, actionable recommendations.

Benefits

• Group RRSP: Employer contribution up to 2%. Save for the future.
• Welcome days: 5 days to start at FLO. Begin your first year on the right foot.
• Recharge days: 5 days of leave to take care of yourself and your family.
• Summer Fridays: afternoon time off. Enjoy the sunshine.
• Telemedicine: easy access to quick care for the whole family.
• Increased vacation: rewarded experience. More time to enjoy.
• EV benefits: home charger provided. Drive green.
• Friends & Family discount: share FLO benefits. Expand the network.
• Insurance: comprehensive coverage. Peace of mind.
• Culture: humanity and hands-on leadership. We grow together.
• Parental leave: 5 days in addition to RQAP.
• JEDI: Justice, Equity, Diversity, Inclusion — a program that brings our teams into harmony.