Account Executive in a team driving Microsoft Cloud transformations across Europe. Engage C - level clients and develop enterprise accounts.
About the role
- Trade Sales Executive for Nespresso in Ankara managing POS communications and sales strategies while ensuring brand consistency and maximizing product visibility.
Responsibilities
- Be the communication link between Nespresso and the agency to ensure Nespresso standards.
- Gather insight in the best practices of other brands (eg execution, agency selection etc).
- Prospect, select, evaluate and classify the POS(Point of Sale) according to international guidelines.
- Present Nespresso machine range and list the SKU's (Stock Keeping Units) according with POS potential of sales.
- Assist in developing sales strategy at store level for machine listing & execution.
- Generate commercial understanding with retail staff of the SDA(Small Domestic Appliances) and Hot Beverage categories by communicating insight and expertise on the performance, highlighting current trends and opportunities.
- Develop joint business plans at a local level, agree targets, initiatives, manage contact lists of the retailer.
- Ensure sufficient machine range and stock to satisfy the demand in each store, by managing efficiently the sell-in plan, the relation with POS.
- Ensure consistency of Nespresso brand presence and customer experience in all POS.
- Visit the POS: Prepare the visit (situation, objectives, action plans).
- Visit stores on a day-to-day basis according to pre-defined time & territory planning & priorities.
- Negotiate sell-out activities to maximize product rotation in store using "win-win" methodology.
- Look after the machine stock in store and check the turnover in order to avoid over stock and out-of-stock situations.
- Ensure Nespresso brand visibility: Ensure brand image is respected.
- Ensure permanent coffee tasting at POS as the base of customer experience at POS.
- Organize Nespresso spaces according to the merchandising guidelines (POSM permanent and non-durable, machines).
- Ensure a effective partnership between the POS, Nespresso and the machine -partner. (Corner, permanent material, full path to purchase, temporary material, regular shelf and category management).
- Leverage activities to secure retail space in order to advertise brand and Trade marketing campaigns.
- Follow up: Gather sales information, encountered problems, expectations of POS.
- Report visit results, monthly reports (sales, demo results, competitive info, etc.).
- Develop knowledge and expertise on the Nespresso Trilogy with the necessary stakeholders.
Requirements
- 3-5 years Experience in sales in high end or mass market products.
- Knowledge of national chains, distributors of household appliances is a plus.
- Experience of establishing and growing business relationships.
- Can interpret and analyze sales data to create inspirational selling stories.
- Understands premium brands.
- Merchandising concept to implement in-store.
Benefits
- Flexible work schedule
- Hybrid working
- Multinational experience at one of the world’s leading food and beverage company
- International and domestic career opportunities
- Development opportunities and trainings
- Exclusive employee discounts
- Employee Assistance Program, 24/7 expert support
- Employee Wellbeing and Sports Benefits (benefit from more than 5000 sport centers)
- A paid birthday leave
- 4 weeks paternity leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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