Category Manager for Vitamins, Maternal and Supplements at Nestlé, focusing on sustainable growth across Caribbean territories. Utilizing insights to drive brand equity and market share.
Responsibilities
Lead the category agenda to ensure profitable and sustainable growth of VMS across all Caribbean territories
Align category and brand strategies with ZONE AMS guidelines
Develop consumer and healthcare professional insights to drive demand, brand equity, and market share
Identify business opportunities and formulate commercial strategies while adhering to the WHO Code, Nestlé policies, and local regulations
Achieve short, medium, and long-term business goals for brands/products by optimizing marketing investments across various activities
Manage all marketing mix variables
Allocate resources for market research to understand consumer, shopper, and healthcare professional needs
Work with trade marketing and sales teams to create effective pricing, distribution strategies, and promotional materials
Collaborate with regulatory affairs to ensure adherence to relevant laws, regulations, and labeling requirements for VMS products
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field
Professional duly trained in nutrition, dietetics, food engineering, healthcare sciences and experience in marketing
MBA preferred
5 years + of proven experience in marketing and commercial area
Minimum basic knowledge in digital marketing, social media platforms, and analytics tools
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