Brand Marketing Lead responsible for building and scaling brands fin - house and Startup Accountancy. Leading brand strategy, positioning, and campaigns with a focus on founder engagement.
About the role
- Brand Manager focusing on confectionery growth for Nestlé. Developing brands and implementing marketing activities in an international work environment.
Responsibilities
- Define and contribute to the Brand vision, objectives, and strategies aligned with business direction and category plans.
- Develop deep insights into consumer and buyer behavior, market trends, and competitive landscape to drive brand growth.
- Implement and adapt Brand Plans, ensuring alignment with marketing strategies and proposing improvements when needed.
- Support the Field team in organizing and executing brand-related activities and campaigns.
- Monitor key performance indicators and identify risks and growth opportunities.
- Manage and control budgets for assigned projects, ensuring efficient resource allocation.
- Oversee consumer advertising initiatives (media, packaging, PR) and ensure brand consistency across all channels.
- Track and evaluate promotional campaigns and market surveys, applying insights to future brand development plans.
- Collaborate effectively with internal teams, factories, and external agencies to deliver impactful brand initiatives.
- Monitor pricing trends for own products and competitors, recommending actions to maintain competitiveness and achieve brand objectives.
Requirements
- At least 2 years of relevant marketing experience
- University degree in relevant field
- Advanced communicator with good presentation skills
- Excellent knowledge of English language, both written and spoken
- Advanced user of MS Office package
Benefits
- A culture that fosters inclusion, diversity and innovation
- International work environment
- Work from Home - Hybrid and flexible approach
- Private Health Insurance including annual medical check-up for employees
- Annual leave quota higher than defined by law (up to 30 days)
- Paid parental leave as per Parental Policy
- And many other benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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