Supporting analytical tasks in Data Science for Volkswagen AG while working with innovative technologies like AWS and Tableau. Collaborating with team members to enhance customer interactions using data - driven marketing strategies.
About the role
- Marketing Data Analyst at Neo Group evaluating media campaigns and audience behavior analytics. Collaborating with various teams in a hybrid work environment.
Responsibilities
- Analyze and evaluate effectiveness of retargeting, performance, and media campaigns.
- Perform user segmentation, prepare samples, and analyze audience behavior across funnels.
- Validate data quality in sources and data marts; ensure correctness and completeness of marketing data.
- Work with new data sources: understand structure, export logic, and ensure proper data consistency.
- Maintain and update existing dashboards (metrics, filters, visualizations).
- Support automation of recurring analytical processes and reporting.
- Participate in preparation, execution, and analysis of A/B tests.
- Collaborate with marketing/ crm/ media buying teams to deliver actionable recommendations.
Requirements
- Strong SQL skills (JOINs, GROUP BY, subqueries, basic window functions).
- Understanding of data structures and experience with BI tools (Tableau / Power BI / Looker Studio).
- Strong understanding of how advertising platforms work: impressions, clicks, attribution, event tracking.
- Solid knowledge of marketing metrics (ROI, CTR, CPM, CPC, CPA, etc.).
- Attention to detail, accuracy with numbers, and analytical thinking.
- Willingness to learn new tools and analytical approaches.
- **Nice-to-Have:**
- Experience with advertising platforms (Google Ads, Meta, TikTok, programmatic).
- Python skills for data analysis (pandas, numpy, matplotlib, seaborn).
- Experience building small automations or analytical pipelines.
- understanding of A/B testing methodology.
- English - B2 / Russian - native.
Benefits
- Enjoy 3 health days to focus on your well-being.
- Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
- Get a $30 net per month sports compensation to stay active and healthy.
- Benefit from top-notch medical insurance for peace of mind.
- Indulge in a variety of snacks available in the office.
- Join us for exciting corporate events that foster team spirit and fun!
Job title
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