Hybrid Senior Manager, Social Strategy

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About the role

  • Senior Manager, Social Strategy focusing on Instagram and TikTok for Nanit. Leading the development of organic social strategies and managing a direct report.

Responsibilities

  • Own the organic social strategy across channels, with Instagram and TikTok as primary drivers
  • Set strategic and creative direction grounded in brand platform, insights and performance
  • Develop audience-led social thinking, content approaches for distinct parent mindsets
  • Evolve Nanit’s social voice, tone, and point of view across platforms
  • Balance planned content systems with timely, trend-aware opportunities
  • Partner with paid social counterparts to scale high-performing ideas
  • Manage and mentor one direct report, providing strategic direction and feedback
  • Partner with influencer lead to identify, onboard, and oversee creators on retainer, ensuring their work aligns with strategy and brand standards
  • Define the role of secondary channels including LinkedIn, Reddit, and Substack within the broader social ecosystem

Requirements

  • 6-8 years of experience leading organic social or social strategy for a consumer-facing brand or agency-side
  • Deep expertise in Instagram and TikTok; working knowledge of LinkedIn, Reddit, and emerging platforms such as Substack
  • A strong social strategist who understands how platforms, audiences, and content work together
  • Data-informed and insight-driven, with a clear point of view on what good social looks like
  • Experienced people leader who sets direction and empowers execution
  • Comfortable operating in a fast-paced, test-and-learn environment
  • Highly collaborative and effective working across creative, growth, and brand teams
  • Fluency with paid social and experience bridging organic and performance marketing

Benefits

  • Hybrid in office schedule
  • Remote work from home month in August
  • Flexible PTO (we trust you to take the time you need)
  • Equity options so you can share in our growth
  • Paid parental leave for all new parents
  • Employee discounts on Nanit products
  • Work from home stipend
  • Monthly team events

Job title

Senior Manager, Social Strategy

Job type

Experience level

Senior

Salary

$130,000 - $140,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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