Senior Manager, Social Strategy focusing on Instagram and TikTok for Nanit. Leading the development of organic social strategies and managing a direct report.
Responsibilities
Own the organic social strategy across channels, with Instagram and TikTok as primary drivers
Set strategic and creative direction grounded in brand platform, insights and performance
Develop audience-led social thinking, content approaches for distinct parent mindsets
Evolve Nanit’s social voice, tone, and point of view across platforms
Balance planned content systems with timely, trend-aware opportunities
Partner with paid social counterparts to scale high-performing ideas
Manage and mentor one direct report, providing strategic direction and feedback
Partner with influencer lead to identify, onboard, and oversee creators on retainer, ensuring their work aligns with strategy and brand standards
Define the role of secondary channels including LinkedIn, Reddit, and Substack within the broader social ecosystem
Requirements
6-8 years of experience leading organic social or social strategy for a consumer-facing brand or agency-side
Deep expertise in Instagram and TikTok; working knowledge of LinkedIn, Reddit, and emerging platforms such as Substack
A strong social strategist who understands how platforms, audiences, and content work together
Data-informed and insight-driven, with a clear point of view on what good social looks like
Experienced people leader who sets direction and empowers execution
Comfortable operating in a fast-paced, test-and-learn environment
Highly collaborative and effective working across creative, growth, and brand teams
Fluency with paid social and experience bridging organic and performance marketing
Benefits
Hybrid in office schedule
Remote work from home month in August
Flexible PTO (we trust you to take the time you need)
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