Online Channel Manager shaping Kärcher's online presence in the Nordic market. Leading profitable online business growth across shops, digital accounts, and marketplaces.
About the role
- Senior Manager, Social Strategy focusing on Instagram and TikTok for Nanit. Leading the development of organic social strategies and managing a direct report.
Responsibilities
- Own the organic social strategy across channels, with Instagram and TikTok as primary drivers
- Set strategic and creative direction grounded in brand platform, insights and performance
- Develop audience-led social thinking, content approaches for distinct parent mindsets
- Evolve Nanit’s social voice, tone, and point of view across platforms
- Balance planned content systems with timely, trend-aware opportunities
- Partner with paid social counterparts to scale high-performing ideas
- Manage and mentor one direct report, providing strategic direction and feedback
- Partner with influencer lead to identify, onboard, and oversee creators on retainer, ensuring their work aligns with strategy and brand standards
- Define the role of secondary channels including LinkedIn, Reddit, and Substack within the broader social ecosystem
Requirements
- 6-8 years of experience leading organic social or social strategy for a consumer-facing brand or agency-side
- Deep expertise in Instagram and TikTok; working knowledge of LinkedIn, Reddit, and emerging platforms such as Substack
- A strong social strategist who understands how platforms, audiences, and content work together
- Data-informed and insight-driven, with a clear point of view on what good social looks like
- Experienced people leader who sets direction and empowers execution
- Comfortable operating in a fast-paced, test-and-learn environment
- Highly collaborative and effective working across creative, growth, and brand teams
- Fluency with paid social and experience bridging organic and performance marketing
Benefits
- Hybrid in office schedule
- Remote work from home month in August
- Flexible PTO (we trust you to take the time you need)
- Equity options so you can share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend
- Monthly team events
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