Hybrid Director, Creative Design

at Nanit

• Job title: Director, Creative Design
• Job type: Full Time
• Experience level: Lead
• Salary: $140,000 - $150,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Director of Creative Design leading visual identity and brand storytelling for a high-growth baby tech company. Overseeing design strategy and creative execution while mentoring a talented team.

Responsibilities

• Own the creative vision, art direction, and design strategy, ensuring brand consistency across marketing, product, content, and social.
• Concept and design integrated brand campaigns and initiatives end-to-end
• Develop performance-driven creative that optimizes engagement, conversion, and brand love.
• Lead photo and video production, from concept development to execution, creating assets that resonate with parents and drive action.
• Oversee and assist designers across multiple touchpoints, including website, email, paid media, social, and in-app experiences
• Build, mentor, and lead a high-performing creative team including two direct reports and a roster of freelance talent
• Partner closely with Brand, Growth and Product teams to align creative execution with business objectives.
• Translate brand vision and platform into compelling, customer-first design solutions.
• Develop and implement best practices for design, creative testing, and optimization to ensure continual improvement.
• Stay ahead of cultural, industry, and technological trends, including AI-driven creative tools, to enhance efficiency and impact.

Requirements

• 8+ years of proven design experience in leadership roles in consumer-facing, digital-first environment, ideally within a tech-enable or lifestyle-focused brand
• Proven experience leading and managing internal and external design teams, with a strong portfolio demonstrating leadership across multiple disciplines
• A hands-on leader who roles up their sleeves to work alongside the team
• Exceptional creative vision and deep understanding of brand identity creation and high-impact, performance-driven creative work across paid, owned and earned channels
• Expertise in art direction, photography, video production, and cross-channel design
• Strong understanding of performance marketing, conversion optimization, and customer engagement strategies
• A self-starter that’s excited to join and contribute to a mission driven company
• Proficiency in Adobe Creative Suite, Figma, and emerging creative technologies

Benefits

• Hybrid in office schedule
• Remote work from home month in August
• Flexible PTO (we trust you to take the time you need)
• Equity options so you can share in our growth
• Paid parental leave for all new parents
• Employee discounts on Nanit products
• Work from home stipend
• Monthly team events