Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Marketingmanager leading digital and paid social marketing for a healthcare group. Overseeing a team and improving brand strategies with innovative marketing campaigns.
Responsibilities
- Refinement, planning and management of our group-wide (employer) branding strategy, with progressive documentation in a CI manual
- Development and implementation of marketing initiatives (print, digital, SEA/SEO, social media), including defining the marketing team's service portfolio
- Close collaboration with the Recruiting Shared Service on employer branding, recruitment campaigns and social media recruiting
- Establishment of a data-driven marketing and campaign management/controlling approach in line with performance marketing
- Analysis of market trends, target audiences and competitors
- Management of external agencies and marketing service providers
- Functional and disciplinary leadership, support and development of the marketing team
Requirements
- Degree in Marketing or a comparable qualification
- Several years of experience in marketing with a strong digital focus and hands-on experience in performance marketing
- Practical experience managing social media campaigns targeting customers and/or candidates
- Proficient in Adobe Creative Cloud or similar tools
- Solid experience in people management and in working with external agencies and vendors
- Excellent communication and presentation skills as well as strong negotiation skills
- Analytical thinking and approach
- Creativity, flexibility, determination, a hands-on mentality and strong team skills
Benefits
- Work in a dynamic, motivated team
- Flat hierarchies and short decision-making processes
- Scope for personal development and implementing your own ideas
- State-of-the-art equipment from day one
- Trust-based collaboration
- Option to work from home
- Attractive employee discounts / corporate benefits
- Company pension scheme
- Performance-based compensation
- Employee events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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