Running Paid Media campaigns for various clients in a performance marketing agency. Focused on daily management, analysis, and optimization of campaigns are key responsibilities.
About the role
- Performance Marketing Specialist at Avis Greece driving digital strategies and managing SEM campaigns. Collaborating on data insights to enhance performance and optimize marketing efforts.
Responsibilities
- Craft and execute comprehensive digital strategies, encompassing online advertising, website optimization, social media management, mobile marketing, and performance marketing.
- Maintain and enhance SEM campaigns across various business units. Conduct regular account audits, optimize keywords and ads, fine-tune device settings, and optimize audience bidding.
- Take ownership of analytics, metrics, and campaign reporting. Utilize data-driven insights to make recommendations for performance optimization.
- Demonstrate in-depth knowledge of SEO best practices and proficiency in managing AdWords programs.
- Collaborate to provide data insights and analysis to improve account efficiency and drive ROI using tools such as Google Analytics and other reporting tools.
Requirements
- Hold a university degree in Marketing, Statistics, Data Analysis, or a related field.
- Possess a minimum of 4 years of experience in Digital Marketing, with a preference for e-commerce experience.
- Demonstrate a solid understanding of SEM, with a primary focus on Google Ads. Knowledge of Paid Social Media and programmatic advertising is a plus.
- Keep a close eye on affiliate performance daily, ensuring steady and positive development.
- Excel in using analytics tools and database platforms such as Excel, Google Analytics, BI, and performance marketing tools/platforms.
- Stay informed about the latest technologies and trends in digital marketing.
- Exhibit a strong team spirit, ethical conduct, and reliability while also being capable of working independently.
- Manage multiple ongoing tasks with shifting priorities while maintaining attention to detail.
- Showcase advanced analytical thinking and problem-solving skills.
- Be proactive in suggesting improvements and taking the initiative.
- Possess excellent written and verbal communication skills in Greek and English.
Benefits
- Competitive salary package and bonus scheme
- Hybrid work model
- Health and life insurance
- Pension Plan program
- A buddy will support you with your onboarding.
- Monthly Miles for coffee and snacks
- Opportunity to work in a fast-growing industry with talented people
- Training opportunities and a continuous feedback performance management system
Job title
Job type
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Not specified
Degree requirement
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