Senior Performance Marketing Specialist managing paid campaigns for data and AI training company StackFuel. Focus on lead generation via performance marketing channels and collaboration with various teams.
About the role
- Lead planning and delivery of CRM campaigns for Virgin Red, optimizing engagement and loyalty. Oversee multi-channel communication strategies and work alongside analytics and creative teams.
Responsibilities
- Own the delivery of BAU and in-life CRM campaigns across email, push and in-app messaging.
- Translate campaign plans and briefs into clear CRM requirements and customer journeys.
- Define and track CRM campaign success metrics aligned to engagement and commercial objectives.
- Optimise end-to-end CRM journeys to improve engagement, conversion and customer value.
- Ensure all CRM activity is on-brand, compliant and aligned to contact strategy and governance.
- Lead the Virgin Customer Engagement Platform channel strategy and approach for group-consented communications, working closely with Virgin companies to drive brand consideration and customer value.
- Partner with Data Analytics to report on performance, generate insights and feed learnings back into future planning.
Requirements
- Proven experience delivering CRM campaigns end-to-end across email, push and in-app channels.
- Hands-on experience using Braze to build, launch and optimise CRM campaigns and customer journeys.
- Strong project management skills, with the ability to manage multiple campaigns to deadline and quality standards.
- Confidence translating marketing briefs into structured customer journeys and clear requirements.
- A data-led mindset, comfortable working with performance metrics to optimise campaigns and journeys.
- Experience collaborating with creative, data and operational teams to deliver high-quality communications.
- A solid understanding of compliance, consent and contact strategy within CRM.
Benefits
- unlimited leave for your globe-trotting dreams
- a “Screw it, let’s do it” pot to enjoy being you
- a learning budget to fuel your curiosity
- top-notch health care
- family support that goes the extra mile
- a generous pension with up to 10% employer contribution
- life insurance
- the option to go electric through our EV scheme
- flexible volunteering
- investing in your future
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