Category Manager in Sales at MUSH, a fast-growing food company, developing sales strategies and insights for market expansion. Collaborating with cross-functional teams to enhance shopper experience and drive growth.
Responsibilities
Partner with the cross-functional peers in Sales and Marketing teams to further develop MUSH’s sell-in story, turning data into key actionable insights
Create category and shopper centric presentations founded in research and analysis, delivering on key customer’s objectives
Lead and present category reviews internally and potentially externally with key customers
Leverage category and shopper insights to make shelf recommendations that improve the shopper experience of the Overnight Oats and Refrigerated Protein Bar segments
Own Budget and Relationship Management with External Data Providers
Work cross-functionally to develop AMPS (Assortment, Merchandising, Pricing and Shelving) gold standards and execution scorecards.
Partner with Sales to identify AMPS opportunities across retailers and channels and track execution with the team
Work with the Shopper and Brand teams to identify main shopper profiles and occasions within channels and retailers to inform growth strategies.
Develop best-in-class planogram and space recommendations leveraging scan data, shelf capacity, panel metrics, and shopper behavior to help inform retailer strategy.
Leverage performance data to support AOP and long-term planning inputs across channels, doors, assortment, and velocity.
Partner with Marketing and R&D as needed to support innovation planning.
Develop executive summaries monthly of how the brand is performing in the market, highlighting key drivers and diagnosing issues
Partner with leadership team to support Quarterly Board Meetings
Requirements
3-5 years of experience in Category Management and analytics
Strong analytical skills and the ability to turn data into actionable insights
Storytelling skills using multiple sources such as primary/secondary research, loyalty card, shopper panel, and syndicated point of sale data (IRI/Nielsen)
Advanced MS Office (PowerPoint, Excel, etc.) skills, including pivot tables, slicers, and formulas to automate and contribute to reporting
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