Digital Marketing Consultant serving as a trusted advisor for German companies. Helping to develop effective digital advertising strategies to enhance their online presence.
About the role
- Digital Marketing Manager responsible for digital marketing efforts at MUFG. Collaborating with teams to enhance website content and maintain compliance in marketing operations.
Responsibilities
- Collaborate with marketing, agency and design teams to plan and develop site content, style, and layout for our mufgamericas.com and careers.mufgamericas.com websites
- Develop new landing pages and designs to improve user experience and promote stickiness
- Maintain existing website content and update as required
- Publish engaging content for social media (LinkedIn, Twitter), display, native, and affiliate programs
- Maintain SEO list and optimize content according to SEO
- Coordinate site content and perform testing in partnership with internal and agency partners.
- Effectively manage and maintain digital marketing campaigns.
- Ensure adherence to all bank compliance reporting requirements and other regulator and compliance policies and procedures.
- Effectively manage and deliver ROI analytics for paid campaigns as well as organic results from posts.
- Build and maintain social media calendars
Requirements
- Must have extensive knowledge of digital marketing ecosystem including SEO and web traffic metrics
- Understand web & data architecture to be able to best design integrations to various sources of data and API based integrations.
- Experience building and programming websites
- Strong web and business analysis skill with work experience as a content manager
- Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Teams
- Working knowledge of Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Adobe Dreamweaver, Flash, HTML, CSS, XML, Jira, HTML and web publishing.
- Understanding of digital marketing principles, methods, and technologies including but not limited to conversion optimization, audience segmentation, A/B testing, programmatic, DSP, DMP, DCO, etc.
- Willingness to take initiative and ownership of tasks and deliverables
- Must be a team player with ability to work and communicate with a variety of personnel
- Must be able to work under pressure and within strict deadlines
- Detail-oriented
- Highly organized and capable of juggling multiple projects at the same time
- Good natured individual – flexible and willing to work in a dynamic, fast paced environment
Benefits
- comprehensive health and wellness benefits
- retirement plans
- educational assistance and training programs
- income replacement for qualified employees with disabilities
- paid maternity and parental bonding leave
- paid vacation
- sick days
- holidays
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