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SurfsharkHead of Brand Marketing
Head of Brand crafting Surfshark's narrative and overseeing marketing strategies for growth and engagement. Building community and managing brand initiatives across channels.
About the role
- Set the marketing strategy and priorities for Brazil, defining long-term growth objectives in collaboration with MUBI’s Senior Director of Marketing, LATAM
- Develop new partnership ideas and marketing activities to raise MUBI’s profile and grow the subscriber base
- Work closely with our in-house creative team to develop creative marketing campaigns
- Manage relationships with key contacts at partner organisations and with the press
- Monitor trends and dynamics in the local SVOD market, the film industry, and the evolving digital landscape
- Maintain a constant focus on performance metrics with your team — analyse and evaluate all marketing activities to determine impact and optimise to continuously improve KPIs
- Organise screenings and events in coordination with our global programming and distribution teams
- Collaborate with the global programming team to support and promote content releases on the platform in Brazil
- Manage a small team including a Marketing Manager and a Social Media Coordinator
Requirements
- Passionate about film
- Experience working for a global entertainment, lifestyle, or technology brand
- Strong understanding of current streaming landscape dynamics in Brazil and globally
- 7–10 years of relevant marketing and management experience
- Extensive experience developing consumer-facing brand marketing strategies and planning and executing campaigns, with specific knowledge of Brazilian audiences
- Confident in managing and developing small teams
- Entrepreneurial mindset, highly self-motivated, and able to thrive in a fast-paced environment
- Creative thinker with original ideas and a willingness to look beyond easy answers to find the best solution
- Impeccable attention to detail
- Team player who enjoys collaborating with cross-functional counterparts
- Confident and effective communicator with strong writing skills
- Analytics-driven, able to define appropriate KPIs, measure and evaluate campaign effectiveness, and optimise accordingly
- Able to manage a substantial budget and allocate resources efficiently and shrewdly
- Bachelor’s or Master’s degree in a related field
- Fluency in Portuguese and English; additional languages are a plus
Benefits
- Flexible working arrangements
- Professional development opportunities
- Paid time off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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