CRM Lifecycle Manager at MUBI working on global acquisition and retention initiatives through automations. Collaborating with marketing, product, and engineering teams across the globe.
Responsibilities
End-to-end implementation of global acquisition and retention-focused CRM automations across multiple channels.
Analyse and evaluate CRM automations to determine impact, applying actionable insights to continuously improve retention.
Optimise CRM automations with continuous A/B testing and experimenting.
Collaborate with the wider CRM & Lifecycle team to share learnings and minimise CRM pressure and clashes.
Collaborate with our Product, Engineering, Data Science and wider Marketing teams on specific automation needs.
Requirements
5+ years working as a CRM professional in a similar marketing role
Extensive experience using Braze or a similar marketing platform
Confident technical implementation with experience in cross-channel and multi-language CRM campaigns
Strong project manager with excellent attention to detail and accuracy in setup and execution
Analytics-driven mindset with the ability to synthesize and assess data
Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment
Team player who enjoys working collaboratively with cross-functional counterparts
Passion for cinema, especially independent and international films, is a plus.
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