Lead, Outdoor Social Media strategy for Under Armour's Outdoor, Fishing, and Freedom categories. Manage content creation and community engagement across multiple platforms, driving brand affinity.
About the role
- Social Media Strategist enhancing Oliver Wyman’s global digital presence. Crafting compelling social media narratives and collaborating across various marketing functions.
Responsibilities
- Evolve Oliver Wyman’s social media strategy as part of our Center of Excellence, providing top-tier guidance, data insights, and support to stakeholders for social media success.
- Develop and continuously refine our editorial voice and content strategy to balance brand integrity with the unique language and tone of each social media platform.
- Create, schedule, and evaluate content for global and cross-regional campaigns aligned with our brand and social media standards.
- Lead social marketing campaigns linked to key regional events and sponsorships, offering real-time coverage and advising colleagues on asset use.
- Promote employer and executive advocacy by encouraging adoption of firm-wide social media management tools and strategies, acknowledging their vital role in our social media success.
- Act as a trusted social media advisor, sharing best practices, managing workflows, and working closely with Marketing and key stakeholders.
- Explore and implement innovative social media marketing tactics—stay curious and enthusiastic about new platform features and embrace technological advances.
- Oversee management of the social media presence, including KPI tracking, performance reporting, ongoing optimization, and AI enablement.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or equivalent editorial experience
- Minimum of 3-5 years of marketing or communications experience with direct responsibility for social media.
- Deep passion for social media channels with a robust understanding of platform mechanics and best practices for LinkedIn, Facebook, Twitter, Instagram, TikTok, and YouTube.
- Experience with social media management and listening tools such as Sprout Social is highly advantageous.
- Exceptional written and verbal communication skills, adept at tailoring messages for various formats and audiences.
- Proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment with strong organizational skills.
- Entrepreneurial mindset with the ability to work independently, demonstrate initiative, and focus on solutions.
- Creativity and innovation in developing out-of-the-box ideas to increase brand awareness and engagement.
- Strong interpersonal skills, a collaborative spirit, and a strong sense of ownership.
- A good sense of humor and the ability to remain calm and focused under pressure.
Benefits
- Health and welfare benefits
- Tuition assistance
- 401K savings and retirement programs
- Employee assistance programs
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