Werkstudent Social Media Marketing in Wuppertal. Unterstütze das Team in der Content - Produktion und Überwachung der sozialen Medien, während du dabei couragiert eigene Ideen einbringst.
About the role
- Social Media and Media Relations Specialist at CHS, planning and executing social media and media relations initiatives. Engaging content creation and community management with strategic objectives at the core.
Responsibilities
- Serve as a partner to and client lead with agency partners who help deliver compelling social media content and approaches for CHS and CHS brands.
- Plan, create and publish engaging content for branded social media profiles, ensuring alignment with strategic objectives and current content strategy.
- Develop and manage monthly social media calendars for various business unit and corporate profiles, coordinating with internal teams and agency partners and creating branded templates to simplify content creation when appropriate.
- Monitor, evaluate and report on social media engagement metrics; develop insights and recommend steps for continuous improvement.
- Actively monitor mentions, trends and issues and recommend corporate responses or engagement tactics, as needed.
- Place and optimize paid social media ads, tracking performance and ROI.
- Collaborate with multimedia producers and subject matter experts to deliver compelling visual and written content.
- Partner with functional teams throughout CHS (talent acquisition, marketing and more) who contribute to and/or manage social media tactics to ensure content supports business priorities.
- Build and nurture online communities, engaging with various audiences as conversations warrant and align with brand and reputation strategy.
- Ensure all content adheres to copyright, trademark, privacy laws and organizational style and brand guides.
- Leverage content management systems for efficient workflow.
- Identify, monitor and follow key reporters and media outlets for CHS, track coverage about the company and key issues, sharing with key stakeholders as appropriate.
- Help execute media plans for product launches, content topics and events.
- Draft news releases in partnership with agency and internal partners; identify approaches to secure media coverage with a target list of reporters to support brand and reputation.
- Support issues and crisis management team by helping develop reactive statements, FAQs, and coordinating media monitoring as needed.
- Develop weekly e-newsletter, in partnership with agency, summarizing weekly CHS-related coverage.
- Support media monitoring efforts; provide meaningful reports and counsel to communications colleagues.
- Use media relations technology and tools to track identified KPIs.
Requirements
- 2+ years’ experience in social media content creation, community management and paid social media management as well as some media relations for an organization.
- A bachelor's degree in communications, journalism, marketing or a related field is preferred but high school degree/GED required.
- Strong written, verbal, and visual communication skills; able to explain complex information in straightforward situations.
- Experience managing day-to-day execution of corporate or retail social media profiles across multiple platforms.
- Experience with paid social media advertising and analytics tools.
- Entrepreneurial spirit and a desire to identify and create engaging content for social media and media channels.
- Demonstrated ability to analyze guidelines and policies to solve straightforward problems using technical experience and judgment.
- Experience with paid social media advertising, content management systems, and analytics tools.
- Ability to work independently with moderate guidance, manage multiple priorities, and collaborate across teams.
Benefits
- medical
- dental
- vision
- wellness programs
- life insurance
- health and dependent care spending accounts
- paid time off
- 401(k)
- pension
- profit sharing
- short- and long-term disability
- tuition reimbursement
- adoption assistance
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