Social Media Manager at Bauch & Müller managing social media strategies for B2B clients. Collaborating with marketing teams to create engaging content and optimize performance.
About the role
- Lead, Outdoor Social Media strategy for Under Armour's Outdoor, Fishing, and Freedom categories. Manage content creation and community engagement across multiple platforms, driving brand affinity.
Responsibilities
- Own editorial planning for UA’s Outdoor social channels across platforms– including Instagram, TikTok, YouTube, Pinterest, and emerging platforms as needed
- Capture, edit, and post social-first content, with a focus on authenticity, personality, and cultural relevance.
- Concept social series that spotlight product insights, behind-the-scenes access, innovation explainers, and athlete stories in ways that feel organic and build audience trust.
- Manage the Outdoor’s social content calendar, ensuring alignment with global brand moments, campaigns, and product launches
- Develop and publish content to support in real-time sports moments and cultural moments
- Partner closely with Brand Marketing, Creative, and Category teams to ensure social content aligns with category positioning, creative direction, and campaign priorities
- Collaborate with PR, Sports Marketing, and athlete/ambassador teams to bring authentic stories to life that resonate with outdoor and service-driven communities
- Work with regional marketing partners to guide local content creation, ensuring consistency in voice while allowing flexibility for regional relevance
- Lead tactical ideation and execution for category-specific digital and social activations, including product launches, campaigns, and cultural moments
- Identify platform trends, media behavior insights, and audience learnings to inform content strategy and unlock new ways to connect with consumers
- Track and analyze content performance against defined KPIs, delivering clear insights and recommendations to cross-functional partners
- Build and maintain a test-and-learn roadmap focused on new formats, partnerships, creators, and platform capabilities
Requirements
- Bachelor's degree with typically 8 years of relevant experience, OR Master's degree with typically 6 years of relevant experience, OR Typically 12 years of relevant work experience without degree.
- 5–7+ years of experience in social media, content strategy, or digital marketing, preferably within lifestyle, sport, or outdoor brands
- Strong understanding of platform-native storytelling and community-building across Instagram, TikTok, and YouTube
- Proven ability to collaborate cross-functionally and influence without direct authority
- Highly organized, detail-oriented, and comfortable managing multiple content streams simultaneously
- Passion for outdoor culture, fishing, service, or purpose-driven storytelling is a strong plus
- Experience with Adobe Premiere, Photoshop, and Lightroom a plus
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
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