Junior CRM Marketing Manager at BAT developing and optimizing CRM ecosystem across Central Europe. Focusing on Salesforce and Salesforce Marketing Cloud to enhance customer engagement and retention strategies.
Responsibilities
support the development, optimization, and governance of the CRM ecosystem across Central Europe
focus on Salesforce and Salesforce Marketing Cloud
ensure that CRM infrastructure is maintained and improved
develop marketing automation journeys to drive conversion, retention and loyalize consumers
capture and deliver relevant consumer insights, enabling data-driven marketing and activation strategies that fully align with GDPR requirements
build, optimize, and manage automated omnichannel CRM journeys (email, SMS, other channels)
ensure accurate setup, execution, and performance monitoring of CRM campaigns
assist in the development and improvement of the CRM ecosystem
partner with tech and innovation teams to translate business requirements into CRM system solutions
analyze CRM performance, consumer behavior, and journey effectiveness to identify optimization and automation opportunities
serve as the CRM contact for local markets, regional teams, agencies, and cross-functional collaborators
ensure GDPR compliance and governance across CRM activities
Requirements
2–3 years of experience in Marketing, CRM, or similar roles within an FMCG environment
Hands-on expertise with Salesforce and Salesforce Marketing Cloud (SFMC) in campaign management and marketing automation
Consumer-centric attitude with confirmed ability to deliver outstanding segmentation and personalization
Strong analytical capabilities, leveraging data and system functionalities to drive insight-based decisions and optimization
Ability to handle multiple initiatives concurrently and collaborate effectively with diverse internal and external collaborators
Excellent communication, presentation, networking, and relationship-building skills
Proactive, independent, and continuous learner with a strong sense of innovation and commitment to flawless business processes
Proficient in English with strong PC skills (MS Word, Excel, PowerPoint)
SQL and CDP familiarity considered a plus
Benefits
market leading annual performance bonus (subject to eligibility)
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