About the role

  • Junior CRM Marketing Manager at BAT developing and optimizing CRM ecosystem across Central Europe. Focusing on Salesforce and Salesforce Marketing Cloud to enhance customer engagement and retention strategies.

Responsibilities

  • support the development, optimization, and governance of the CRM ecosystem across Central Europe
  • focus on Salesforce and Salesforce Marketing Cloud
  • ensure that CRM infrastructure is maintained and improved
  • develop marketing automation journeys to drive conversion, retention and loyalize consumers
  • capture and deliver relevant consumer insights, enabling data-driven marketing and activation strategies that fully align with GDPR requirements
  • build, optimize, and manage automated omnichannel CRM journeys (email, SMS, other channels)
  • ensure accurate setup, execution, and performance monitoring of CRM campaigns
  • assist in the development and improvement of the CRM ecosystem
  • partner with tech and innovation teams to translate business requirements into CRM system solutions
  • analyze CRM performance, consumer behavior, and journey effectiveness to identify optimization and automation opportunities
  • serve as the CRM contact for local markets, regional teams, agencies, and cross-functional collaborators
  • ensure GDPR compliance and governance across CRM activities

Requirements

  • 2–3 years of experience in Marketing, CRM, or similar roles within an FMCG environment
  • Hands-on expertise with Salesforce and Salesforce Marketing Cloud (SFMC) in campaign management and marketing automation
  • Consumer-centric attitude with confirmed ability to deliver outstanding segmentation and personalization
  • Strong analytical capabilities, leveraging data and system functionalities to drive insight-based decisions and optimization
  • Ability to handle multiple initiatives concurrently and collaborate effectively with diverse internal and external collaborators
  • Excellent communication, presentation, networking, and relationship-building skills
  • Proactive, independent, and continuous learner with a strong sense of innovation and commitment to flawless business processes
  • Proficient in English with strong PC skills (MS Word, Excel, PowerPoint)
  • SQL and CDP familiarity considered a plus

Benefits

  • market leading annual performance bonus (subject to eligibility)
  • diverse health plans
  • initiatives for work-life balance
  • transportation support
  • flexible holiday plan with additional incentives
  • access to online learning platforms
  • personalized growth programs

Job title

Junior CRM Marketing Manager

Job type

Experience level

Junior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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