Category Specialist managing Kitchen product strategies for Breville and Sistema on Amazon. Influencing internal relations and driving eCommerce practices for sustainable growth.
About the role
- Director position focused on driving growth for Milani's Amazon store and DTC channel. Overseeing strategy, performance, and collaboration with internal and external partners.
Responsibilities
- Develop and implement a comprehensive Amazon sales strategy, both US and International, to achieve revenue and growth targets.
- Analyze market trends, consumer behavior, and competitive landscape to inform strategy
- Oversee and coordinate with the agency responsible for day-to-day Amazon store operations.
- Set clear expectations and performance metrics for the agency, ensuring alignment with company objectives.
- Monitor the agency’s performance and provide feedback to ensure optimal results.
- Collaborate with the agency to design and execute Amazon Advertising campaigns
- Monitor and optimize advertising performance to maximize ROI and drive traffic to product listings.
- Coordinate promotional activities and deals to drive sales and enhance brand visibility.
- Ensure a high-quality customer experience on Amazon by overseeing product reviews, customer feedback, and resolution of issues.
- Work with the agency to implement strategies for improving customer satisfaction and addressing any concerns.
- Full P&L ownership including tracking and analyzing sales performance metrics, including traffic, conversion rates, revenue and marketing spend.
- Develop and implement strategies to optimize product listings, enhance visibility, and increase sales.
- Manage inventory levels and coordinate with the agency to ensure stock availability and timely fulfillment.
- Strategic planning to grow DTC business
- Set and monitor KPIs for sales, acquisition, retention and EBITDA
- Analyze market trends, customer feedback and competitive landscape
- Build and manage all PDPs and landing pages
- Inventory management and fulfillment in partnership with supply chain team
- Product catalog and forecasting in partnership with demand planning team
- Develop and implement strategies to enhance the customer journey
- CMS maintenance in partnership with dev agency
- Manage and train customer service agency to delivery best in class consumer engagement to improve NPS
- Develop marketing strategies including email and SMS flows and campaigns along with online advertising for both innovation, core business and tentpole events
- Analyze marketing performance and adjust strategies to improve results
- Write and submit creative briefs for all necessary marketing and PDP materials
- Manage affiliate marketing program and agency to drive incremental revenue
- Develop and manage DTC budget
- Track financial performance while providing regular reports and insights
Requirements
- Bachelor’s degree in marketing, Business or a related field required; MBA preferred
- 10+ years of demonstrated experience in high growth Amazon channel management and DTC growth and retention marketing in consumer (beauty) brand or performance marketing agency
- Built and executed with full P&L ownership and developed models and approaches for investment and measurement
- Proven ability to drive both top and bottom-line results
- Understanding and demonstrated experience managing and growing within the Amazon ecosystem and business
- Experience in holistic growth planning - research, forecasting, planning, execution and performance analysis
- Developed a company's core paid channels, as well as all processes, policies and procedures
- Demonstrated proficiency with multiple channels of paid marketing - SEM, SEO, social, mobile, display, affiliate
- Understanding of attribution with the ability to help lead multi-touch attribution modeling
- Strong analytics capabilities and a deep understanding of data analysis
- Proven ability to coach and grow talent and organizational capabilities
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home & Office (Hybrid)
- Free Food & Snacks
- Pet Friendly Offices
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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