Regional Sales Director leading a sales team at Workday. Driving new business and mentoring Senior Account Executives in a dynamic environment.
About the role
- Marketing Manager for the Dental Sales Channel at Medline, driving strategic marketing initiatives for growth in the Canadian Dental market. Focuses on brand elevation, sales enablement, and customer acquisition.
Responsibilities
- Develop a compelling value proposition and go-to-market approach for Medline in the Dental sales channel
- Create the annual marketing plan and budget for the Dental sales channel
- Lead the strategic development and execution of marketing strategies designed to elevate the Medline brand in the Canadian Dental market
- Create and implement brand and product marketing campaigns, sales enablement tools, find and develop key industry partnerships
- Create tradeshows, conferences, and event strategy, and develop promotional selling strategies that elevate brand positioning
- Create and deliver effective sales enablement tools and resources that empower sales teams
- Develop digital marketing initiatives to increase Ecommerce sales
- Develop and implement lead generation and other targeted marketing tactics
- Measure marketing effectiveness using KPIs and ROI metrics
Requirements
- Degree in Business or Marketing, or equivalent experience
- 3 to 5 years in a Marketing management role
- Experience in the Canadian Dental market is an asset
- Experience in Dental or a related field in a Marketing and Brand Managing capacity
- Experience in aligning strategic initiatives to business objectives and analyzing and reporting ROI
- Experience in managing, creating, leading integrated marketing campaigns
- Experience in managing creative and digital agencies
- Experience in delivering and leveraging data-driven business analytics and developing business insights
- Past Dental Marketing experience is advantageous
- Strategic thinking with strong Dental market dynamics acumen
- Strong project management in fast-paced environments
- Data-driven decision making
- Expertise in Microsoft Office Suite (Excel, Access, PowerPoint, Word, Outlook, Project)
- Bilingual – English and French (asset)
Benefits
- Collaborative work environment with highly engaged employees
- Market competitive compensation and benefits plan, including LTD & Insurance
- DPSP match program
- Annual Employee Appreciation Week
- Paid vacation and personal days
- Lifeworks® Employee Assistance Program (EAP)
- Resources supporting mental, physical, family and financial well-being
- Career growth and training programs
- Open communication with Senior Leaders
- Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit
- Employee referral program
- Education support programs
- Fitness subsidy
- Recognition programs
- Social activities
- And much more…
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