Hybrid Senior Manager, Marketing

at Medcor

• Job title: Senior Manager, Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sioux Falls, United States

About the role

• Senior Manager, Marketing shaping and executing Medcor's brand strategy to drive enterprise growth. Overseeing highs-quality creative output and leveraging insights for engagement across the customer lifecycle.

Responsibilities

• Develop and manage comprehensive brand strategies aligned to enterprise goals
• Define, refine, and articulate Medcor's brand identity, ecosystem, and business-line positioning
• Lead the creation of high-quality visual and written content that translates complex healthcare services into clear, engaging customer experiences
• Own creative direction across channels, ensuring a consistent and compelling brand experience throughout the full customer lifecycle
• Establish KPIs and performance dashboards that connect brand initiatives to business outcomes and ROI
• Leverage AI-informed and emerging tools to enhance brand awareness, engagement, and brand equity
• Lead Medcor's insights and thought leadership strategy, including conferences, tradeshows, speaking engagements, and client events
• Conduct ongoing competitive research and market analysis to inform brand and product strategy
• Ensure new product launches are supported by strong creative, clear value propositions, and measurable go-to-market plans
• Maintain and evolve Medcor's house-of-brands framework, monitoring brand perception and identifying growth opportunities
• Manage agency and vendor relationships to ensure work is delivered on time, on brand, and on budget
• Oversee brand governance and ensure compliance across internal teams and external partners
• Lead, mentor, and develop a high-performing marketing team, fostering continuous improvement and operational excellence

Requirements

• Bachelor's degree or equivalent relevant experience
• 5+ years of marketing management experience within regulated industries such as Healthcare or Life Sciences
• 3+ years of direct people leadership experience
• Strong proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• 4+ years managing creative workflows, agencies, and freelancers
• 3+ years conducting and presenting market and competitive research
• 3+ years collaborating within project management platforms
• Experience in a fast-paced, matrixed environment with close Marketing and Sales collaboration

Benefits

• Occasional lifting or movement of up to 10 pounds
• Ability to communicate effectively and exchange accurate information
• Ability to visually review detailed documents, reports, and data