Field Marketing Manager driving B2B event - based marketing campaigns to grow merchant network. Planning and executing successful marketing activities including trade shows and hosted events.
About the role
- Senior Manager, Marketing shaping and executing Medcor's brand strategy to drive enterprise growth. Overseeing highs-quality creative output and leveraging insights for engagement across the customer lifecycle.
Responsibilities
- Develop and manage comprehensive brand strategies aligned to enterprise goals
- Define, refine, and articulate Medcor's brand identity, ecosystem, and business-line positioning
- Lead the creation of high-quality visual and written content that translates complex healthcare services into clear, engaging customer experiences
- Own creative direction across channels, ensuring a consistent and compelling brand experience throughout the full customer lifecycle
- Establish KPIs and performance dashboards that connect brand initiatives to business outcomes and ROI
- Leverage AI-informed and emerging tools to enhance brand awareness, engagement, and brand equity
- Lead Medcor's insights and thought leadership strategy, including conferences, tradeshows, speaking engagements, and client events
- Conduct ongoing competitive research and market analysis to inform brand and product strategy
- Ensure new product launches are supported by strong creative, clear value propositions, and measurable go-to-market plans
- Maintain and evolve Medcor's house-of-brands framework, monitoring brand perception and identifying growth opportunities
- Manage agency and vendor relationships to ensure work is delivered on time, on brand, and on budget
- Oversee brand governance and ensure compliance across internal teams and external partners
- Lead, mentor, and develop a high-performing marketing team, fostering continuous improvement and operational excellence
Requirements
- Bachelor's degree or equivalent relevant experience
- 5+ years of marketing management experience within regulated industries such as Healthcare or Life Sciences
- 3+ years of direct people leadership experience
- Strong proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- 4+ years managing creative workflows, agencies, and freelancers
- 3+ years conducting and presenting market and competitive research
- 3+ years collaborating within project management platforms
- Experience in a fast-paced, matrixed environment with close Marketing and Sales collaboration
Benefits
- Occasional lifting or movement of up to 10 pounds
- Ability to communicate effectively and exchange accurate information
- Ability to visually review detailed documents, reports, and data
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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