Digital Marketing Consultant in Barcelona helping German companies with digital advertising strategies. Role involves enhancing online presence and influencing business performance.
About the role
- Digital Marketing Manager leading digital acquisition for MASA, focusing on paid media performance and lead generation in a hybrid work environment.
Responsibilities
- Lead paid media campaigns across Meta, Google, and emerging platforms to drive lead generation and meet CPL/CAC goals
- Manage full-funnel performance by aligning creative, landing pages, and nurture workflows for conversion
- Build and maintain dashboards and reports to monitor key performance metrics and provide actionable insights
- Collaborate with internal stakeholders (Sales, Ops, Compliance, Marketing) to align campaign execution and lead flow
- Test and scale new channels, platforms, and campaign types to reach new audiences efficiently
- Oversee CRO strategies and A/B testing for ads, messaging, and landing pages to improve conversion
Requirements
- 4+ years of experience in paid digital media with a strong focus on performance and lead generation
- Intermediate Excel proficiency (formulas, pivot tables, charts, etc.)
- Familiarity with key platforms: Meta Ads, Google Ads, HubSpot, and landing page builders (e.g., UnBounce)
- Experience with email/SMS engagement tools (e.g., Twilio, Sakari)
- High school diploma or GED required; bachelor's degree preferred
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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