Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
About the role
- Responsable Marketing dirigeant les stratégies marketing et supervisant l'équipe pour Alexander Logistics, entreprise de logistique en pleine croissance.
Responsibilities
- Design, implement and oversee innovative, effective marketing strategies to promote our logistics and transportation services across target audiences.
- Use digital marketing tools such as Pardot to automate campaigns, generate leads and nurture prospects throughout the sales cycle.
- Analyze Google Analytics data to evaluate campaign performance, identify trends and make strategic adjustments accordingly.
- Plan and execute inbound and outbound campaigns, including content campaigns, webinars, events and targeted advertising.
- Collaborate with internal teams to develop engaging, relevant marketing content, including blog posts, case studies and white papers.
- Monitor market trends and consumer behavior to continuously refine marketing strategies.
- Manage the marketing budget effectively and ensure a positive return on investment for all activities.
Requirements
- University degree in marketing, communications or a related field.
- Proven experience as a Marketing Manager with a focus on digital marketing and hands-on experience using Pardot.
- Proficiency in Google Analytics and the ability to interpret data to make informed decisions.
- Strong knowledge of inbound and outbound marketing techniques.
- Experience in team management and cross-functional collaboration.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Benefits
- Stimulating work environment
- Opportunities for professional development
- Competitive compensation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
In person marketing with prospective and current owners at Wyndham Destinations. Greet and incentivize guests to attend a sales presentation and make reservations.
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