Head of Brand and Content at Arbor, defining brand architecture and leading content strategy to enhance market perception. Collaborating with teams on M&A integrations and driving demand through compelling narratives.
About the role
- Senior Director of Content & Product Marketing leading Maven Clinic's unified product marketing and content strategy for diverse healthcare programs. Collaborating with cross-functional teams to drive pipeline and market differentiation.
Responsibilities
- Set the strategic direction for product marketing across Maven's maternity, fertility, parenting/pediatrics and menopause programs
- Develop and execute positioning strategies that differentiate Maven in market to varying audiences
- Translate complex product and clinical capabilities into simple, outcome-driven messaging that resonates with buyers
- Partner with the Senior Manager of B2B Content and content team members to maintain unified storytelling
- Drive unified content strategy from campaigns to thought leadership to field materials
- Ensure consistent storytelling across every strategic deal and customer presentation
- Develop content frameworks that support the field team's pipeline generation goals
- Create scalable content processes that maintain quality while increasing output velocity
- Lead content team members to maintain unified storytelling from TOFU to slideware
- Connect our real-time market and competitive intelligence to the PMM narrative and roadmap
- Partner closely with Product teams to translate market signals and buyer needs into decisions
- Take regular competitive analysis turn it into rapid response strategies, sales training and evolving go-to-market strategy
- Continue to establish the standard PMM charter and new product introduction framework
- Partner with Growth Marketing to align content strategy with demand generation goals
- Work with Customer Success to develop proof that drives enrollment, accelerate sales cycles and releases that make impact
- Coordinate with clinical teams to translate outcomes data into business impact narratives
- Collaborate with Sales Enablement to ensure consistent, high-quality executive and field assets
Requirements
- 8+ years of B2B product marketing and content strategy experience, preferably with 4+ years in healthcare/benefits
- Proven track record of developing messaging and positioning that drives pipeline outcomes
- Experience leading product marketing for complex, multi-product platforms in enterprise markets
- Strong background in competitive intelligence and market analysis in dynamic industries
- Track record of building and leading high-performing marketing teams
- Demonstrated ability to translate technical product features into business value propositions
- Experience developing messaging frameworks for complex buyer journeys and multiple stakeholder groups
- Strong analytical skills with ability to connect content performance to business outcomes
- Understanding of healthcare benefits procurement and enterprise sales processes preferred
- Experience managing cross-functional initiatives with multiple stakeholders
- Ability to balance strategic thinking with hands-on execution and content creation
- Strong project management skills with ability to prioritize based on business impact
- Proven ability to build processes that scale efficiently as organizations grow
- Location: San Francisco, CA, Seattle, WA or New York, NY Preferred. This role is also to candidates outside these locations
Benefits
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
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