Hybrid On Trade Partner Manager – Brand Builder

at Master of Malt

• Job title: On Trade Partner Manager – Brand Builder
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Tonbridge, United Kingdom

About the role

• As an On Trade Partner Manager at Maverick Drinks, you'll drive the growth of our craft spirits portfolio by consulting trade partners. Seeking experienced account managers in the Midlands and London.

Responsibilities

• Drive distribution and growth of the award-winning Maverick Drinks brand portfolio across your customer base; act as a consultant to the trade, bringing customers on the craft spirits journey.
• Work closely with the trade marketing, brand ambassadors, trade and sales team to increase distribution and brand awareness
• Utilise key contacts within your network to create new business opportunities across your territory and establish a broad and diverse customer base, including strategic ‘lighthouse’ accounts for our key brands
• Create the territory strategy in line with the Maverick Drinks strategic objectives, with a clear vision for target listings both on back bar and cocktail menus
• Manage the full customer picture, keeping track of relevant account information
• Plan and execute A&P investment brilliantly to ensure that all trade marketing activity and activations drives a positive return on investment
• Use your expertise on the craft and premium spirits portfolio and consumer to share category trends and insights in order to facilitate decision making and product ranging, leading to a greater presence for our brands
• Drive distribution, visibility and rate of sale of our core brands, subsequently leveraging these listings to further establish distribution of the wider Maverick Drinks portfolio
• Support customers and the wider team to deliver liquid, brand and category training and tastings to embed our brands and drive value for the customer
• Liaise with the route-to-market Partner Managers to ensure product availability and accessibility across your account base

Requirements

• Solid experience of account management within the spirits industry, and ideally of NPD launches too
• Experience of new business development within the on-trade sector
• Extensive knowledge of the region-specific on-trade, with demonstrable knowledge of movers and shakers
• Strong working knowledge of UK spirits business with an on-trade focus
• Strong product knowledge spanning all categories of spirits, preferably along with an understanding of the craft spirits category
• Skills in A&P budget management
• Strong Commercial acumen and previous experience of being able to identify opportunities by reviewing sales data
• Strong negotiation skills
• Good IT competency, including Google Suite of apps along with ability to produce engaging presentations
• Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as would degree level education
• This role is field-based and will require nationwide travel; a full UK driving licence is therefore required.
• Curation of cocktail lists and skills in trade marketing would be hugely valuable
• Experience in working the other side of the bar would be useful**

Benefits

• At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.
• We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.
• There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.
• Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.
• **We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.**