Lead sourcing initiatives at Vizient, partnering with Kaiser Permanente to deliver measurable value. Manage complex category portfolios and foster stakeholder engagement for operational excellence.
About the role
- Associate Media Director focused on media strategies for FMCG brand. Leading media planning, innovation in campaigns, and collaboration with internal and external partners.
Responsibilities
- Develop and execute comprehensive media strategies
- Lead the media planning, buying, and optimization process
- Drive innovation in media campaigns
- Collaborate with internal functions and external partners
- Monitor market trends and provide actionable insights
- Oversee media performance tracking and reporting
Requirements
- Minimum 8 years of progressive media experience in the FMCG industry
- Deep understanding of media planning, buying, and optimization across all channels (digital, social, TV, OOH, print, etc.)
- Proficiency in media analytics tools and data-driven decision-making
- Strong knowledge of FMCG consumer behavior, market dynamics, and emerging media trends
- Ability to translate business objectives into clear media strategies and execute them with precision
- Excellent project management skills
- Strong problem-solving skills
- Demonstrated ability to challenge the status quo and drive innovation in media strategies
- Exceptional written and spoken English
- Strong leadership skills
Benefits
- Health insurance
- 401(k) retirement plan
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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