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About the role
- APAC Brand Experience Manager for Champion Petfoods shaping brand experience across APAC. Driving strategy, campaigns, and partnerships for ORIJEN and ACANA while ensuring premium visibility and measurable impact.
Responsibilities
- Drive APAC content strategy and asset localization, ensuring culturally relevant, on-brand materials and maintaining a best-in-class regional DAM.
- Deploy the APAC brand advocacy strategy, collaborating cross-functionally to activate stakeholders and deliver consistent execution across markets.
- Optimize CO-OP fund use and support local teams with high-impact brand-building initiatives that fuel growth and consumer recruitment.
- Lead sampling and trial programs across APAC, aligning execution with campaigns, partners, and KPIs while measuring impact for continuous improvement.
- Elevate brand visibility through merchandising and events, managing budgets and logistics to deliver premium, consistent experiences at key touchpoints.
Requirements
- A university degree in Marketing or a related field, with a passion for building impactful brand experiences.
- Demonstrated experience in brand, trade, or experiential marketing—ideally within FMCG or premium consumer goods.
- A proven track record of managing agencies, stakeholders, and large-scale events that bring brands to life.
- Exceptional communication and project leadership skills, with the ability to drive complex initiatives across teams.
- Experience running multi-market campaigns across APAC is highly valued.
- A genuine love for pets and interest in the premium pet category will help you thrive in this role.
Benefits
- Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
- People: A culture that values your contributions, fosters leadership, and recognizes the impact you make. Your work truly matters here.
- Development: Shape your career with personalised development and real opportunities to grow from day one. Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
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