APAC Brand Experience Manager for Champion Petfoods shaping brand experience across APAC. Driving strategy, campaigns, and partnerships for ORIJEN and ACANA while ensuring premium visibility and measurable impact.
Responsibilities
Drive APAC content strategy and asset localization, ensuring culturally relevant, on-brand materials and maintaining a best-in-class regional DAM.
Deploy the APAC brand advocacy strategy, collaborating cross-functionally to activate stakeholders and deliver consistent execution across markets.
Optimize CO-OP fund use and support local teams with high-impact brand-building initiatives that fuel growth and consumer recruitment.
Lead sampling and trial programs across APAC, aligning execution with campaigns, partners, and KPIs while measuring impact for continuous improvement.
Elevate brand visibility through merchandising and events, managing budgets and logistics to deliver premium, consistent experiences at key touchpoints.
Requirements
A university degree in Marketing or a related field, with a passion for building impactful brand experiences.
Demonstrated experience in brand, trade, or experiential marketing—ideally within FMCG or premium consumer goods.
A proven track record of managing agencies, stakeholders, and large-scale events that bring brands to life.
Exceptional communication and project leadership skills, with the ability to drive complex initiatives across teams.
Experience running multi-market campaigns across APAC is highly valued.
A genuine love for pets and interest in the premium pet category will help you thrive in this role.
Benefits
Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
People: A culture that values your contributions, fosters leadership, and recognizes the impact you make. Your work truly matters here.
Development: Shape your career with personalised development and real opportunities to grow from day one. Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
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