Hybrid APAC Brand Experience Manager

at Mars

• Job title: APAC Brand Experience Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Melbourne, Australia

About the role

• APAC Brand Experience Manager for Champion Petfoods shaping brand experience across APAC. Driving strategy, campaigns, and partnerships for ORIJEN and ACANA while ensuring premium visibility and measurable impact.

Responsibilities

• Drive APAC content strategy and asset localization, ensuring culturally relevant, on-brand materials and maintaining a best-in-class regional DAM.
• Deploy the APAC brand advocacy strategy, collaborating cross-functionally to activate stakeholders and deliver consistent execution across markets.
• Optimize CO-OP fund use and support local teams with high-impact brand-building initiatives that fuel growth and consumer recruitment.
• Lead sampling and trial programs across APAC, aligning execution with campaigns, partners, and KPIs while measuring impact for continuous improvement.
• Elevate brand visibility through merchandising and events, managing budgets and logistics to deliver premium, consistent experiences at key touchpoints.

Requirements

• A university degree in Marketing or a related field, with a passion for building impactful brand experiences.
• Demonstrated experience in brand, trade, or experiential marketing—ideally within FMCG or premium consumer goods.
• A proven track record of managing agencies, stakeholders, and large-scale events that bring brands to life.
• Exceptional communication and project leadership skills, with the ability to drive complex initiatives across teams.
• Experience running multi-market campaigns across APAC is highly valued.
• A genuine love for pets and interest in the premium pet category will help you thrive in this role.

Benefits

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
• People: A culture that values your contributions, fosters leadership, and recognizes the impact you make. Your work truly matters here.
• Development: Shape your career with personalised development and real opportunities to grow from day one. Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.