Performance Marketing Manager focusing on paid media strategies to enhance CUJU's digital presence in sports tech. Engaging with international marketing channels and optimizing user acquisition initiatives.
About the role
- Marketing Campaign Manager at Maqsam leading integrated marketing campaigns across multiple channels. Collaborating with cross-functional teams to achieve marketing goals in a dynamic environment.
Responsibilities
- Lead the ideation, planning, and execution of integrated multi-channel marketing campaigns.
- Translate business and marketing goals into clear campaign objectives and execution plans.
- Define target audiences, messaging frameworks, timelines, and success metrics.
- Manage end-to-end campaign execution, coordinating internal teams and external partners to ensure timely delivery.
- Adopt a 360° campaign approach, activating a mix of channels, including offline, social media, email, WhatsApp, PR, and others, to execute and amplify campaigns effectively.
- Own campaign timelines, tasks, dependencies, and deliverables across all stakeholders.
- Serve as the primary point of contact for cross-functional teams (Sales, Product, Customer), ensuring clear briefing, alignment, and accountability.
- Ensure consistent messaging and brand alignment across all campaign touchpoints.
- Track campaign performance against defined KPIs (e.g., pipeline, engagement, conversions).
- Analyze results and provide actionable insights and recommendations.
- Optimize campaigns in-flight based on performance data and learnings.
- Establish and improve campaign management processes, tools, and documentation.
- Support repeatable, scalable campaign frameworks for future launches.
- Maintain campaign calendars and reporting dashboards.
Requirements
- 5+ years of experience in marketing campaign management or integrated marketing.
- Strong project management and organizational skills.
- Experience running multi-channel campaigns (email, content, events, webinars, etc.)
- Ability to work cross-functionally and manage multiple stakeholders.
- Data-driven mindset with experience analyzing campaign performance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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