Social Media Manager overseeing content production and community engagement for mammaly's brand. Ideal candidate is passionate, creative, and has experience in social media and content creation.
Responsibilities
Development and management of the editorial calendar across all social media channels — with clear goals for reach, engagement, and brand awareness.
Independent production and editing of content: video (Reels, TikToks, campaign clips), photo, and graphics.
Early identification of trends and brand-relevant adaptation — not blind imitation, but translating them into the mammaly context.
Active building and nurturing of our community: comments, DMs, UGC integration, and dialogue with our target audience.
Conceptualization and support of video campaigns with high engagement potential.
Conducting interviews with our founding team and external guests for authentic, compelling content.
Preparation, editorial work, and editing of our podcast — including speaker coordination and quality control.
Regular performance analysis of content: reach, engagement rate, follower growth — with clear learnings and data-driven optimization of the strategy.
Requirements
At least 2 years of professional experience in social media and content creation — ideally in a D2C, FMCG, or lifestyle environment.
Alternatively: completed degree or training in media, communications, or marketing with relevant practical experience.
Deep understanding of major platforms — not just as a user, but with knowledge of algorithms, formats, and best practices.
Strong written and spoken communication in German (native or C2) and English (at least B2).
Independent, organized, and results-oriented working style — combined with team spirit and strong communication skills.
Confident use of common tools for video editing, image editing, and content planning.
A big heart for dogs & lots of motivation.
Big plus: You have your own dog who can accompany you to content productions.
Benefits
Ability to organize your workday 100% flexibly.
Everything you need to work from home provided.
Choose whether you prefer a high-end Mac or Windows setup.
Work from home or at our office in Berlin.
Free coffee, tea, snacks, fresh fruit, and breakfast cereals.
75% employee discount on orders up to a merchandise value of €100 per month.
Company pension scheme (BaV), company health insurance (BkV), and much more are standard.
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