Senior Manager leading creator marketing strategy and execution for major retail client. Collaborating with cross - functional teams to drive successful creator - focused campaigns and programs.
About the role
- Paid Social Marketing Manager driving customer acquisition through campaigns at mammaly. Focused on data-driven optimization and collaboration with creative teams.
Responsibilities
- Eigenständige Skalierung und Steuerung unserer Paid Social Kampagnen auf Meta
- Kontinuierliche Optimierung des kompletten Funnels, von Ad-Klick über Landing Page bis Checkout
- Entwicklung, Testing und Optimierung von performance-starken Creatives (insb. Video & UGC)
- Enge Zusammenarbeit mit dem Creative & Content Team, Direct Response Copy und CRO
- Kompetitive Markt- und Creative-Analysen, Benchmarking und Trend-Research
Requirements
- Mind. 3 Jahre Hands-on Erfahrung im Paid Social Advertising (Meta)
- Expertise im Direct Response Marketing für D2C Subscriptions oder E-Commerce
- Sehr starke analytische Fähigkeiten sowie ein sicherer Umgang mit Performance-Daten (z. B. CAC, ROAS, LTV)
- Erfahrung in der Konzeption und Produktion von Performance Creatives (Video & UGC)
- Fähigkeit, mit dem Creative Team und Designern effizient zu arbeiten
- Proaktive, lösungsorientierte und eigenständige Arbeitsweise
- Teamorientierung und klare, transparente Kommunikation
- Deutsch und Englisch fließend
Benefits
- 100 % flexible Gestaltung des Arbeitstags
- Equipment für die Arbeit von zu Hause
- Wahl zwischen high-end Mac oder Windows Setup
- Arbeiten im Home Office oder im Berliner Büro
- Kostenloser Kaffee, Tee, Snacks und frisches Obst
- 75% MA Rabatt auf Bestellungen bis zu 100 Euro pro Monat
- BaV, BkV und vieles mehr
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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