Marketing Manager leading brand engagement strategies across the UK, Europe, and Dubai for IMA, a creative agency. Focus on aligning global vision with regional objectives.
About the role
- Founding Marketer responsible for building and executing marketing strategies for B2B SaaS startup. Collaborating with founders and product teams while increasing market visibility and engagement.
Responsibilities
- You are the operational heart of our marketing (end-to-end) and ensure that Maesn is visible, consistent, and communicated convincingly.
- Develop, own, and execute the content calendar (blog, LinkedIn, newsletter, events)
- Manage our CMS (e.g., Webflow) and create new landing pages
- Produce and publish social media content (founder + company pages)
- Coordinate any external copywriters and designers as needed
- Create and maintain case studies, one-pagers, and sales materials
- Prepare and communicate product updates and launches
- Plan our presence at events, trade shows, and conferences
- Build and maintain a simple, clear analytics dashboard
- Work closely with our SEO and paid-advisors
- Provide strategic sparring with the founder on high-quality content and positioning
Requirements
- 2–3 years of experience in B2B marketing, ideally in SaaS, tech, or API products
- Excellent German and English skills
- Strong sense for storytelling, structure, and clear technical communication
- Experience with CMS (Webflow), CRM/automation (HubSpot), and analytics (GA4)
- Ability to drive projects independently and manage deadlines
- Interest in technical products, developer audiences, and the API economy
- Enjoy working closely in the office (3 days/week in Düsseldorf)
- Confident user of Figma/Canva
- Nice to have: Lottie animations, experience with social video content, and a tech affinity for AI/automation ecosystems
Benefits
- A key role in a highly ambitious, international SaaS startup
- Close collaboration with founders, product & partners — direct visibility of your work
- Significant creative freedom in positioning and content creation
- Support from highly experienced advisors for SEO, paid, and strategic marketing
- Modern co-working space in Düsseldorf, flexible remote days, offsites, and a strong team culture
- Competitive salary + long-term incentives (VSOP)
Job title
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