Consultant responsible for ensuring client satisfaction and identifying business opportunities in financial products. Involves operational tasks and direct supervision.
About the role
- Strategic Planning Manager at Macfor conducting market analysis and brand positioning through data insights and creative direction. Leading teams to enhance brand strategies and performance optimization.
Responsibilities
- Conduct market analyses, benchmarking, interviews, and data analysis to understand the competitive landscape and audience needs;
- Develop brand positioning, messaging architecture, content pillars, and creative guidelines based on insights;
- Prepare the integrated communication plan (channels, phases, budget, KPIs) that will guide all brand actions;
- Produce inspiring and objective briefs for creative, media, and content teams, ensuring alignment with the strategy;
- Supervise and mentor strategy/planning analysts, elevating the quality of analyses and insights produced;
- Monitor performance, lead post-campaign results analyses, and propose continuous optimization plans.
Requirements
- Proven experience in Planning/Senior Planner or Planning Manager roles at communication or digital agencies;
- Understanding of the dynamics, challenges, cycles, and behaviors of Brazilian agribusiness. This is a fundamental requirement;
- Ability to develop strategies natively for the digital environment, with applied knowledge in: Analytics & Intelligence: Google Analytics 4, Meta Business Suite, social listening;
- Performance: advanced knowledge of the digital sales funnel, SEO/SEM, and paid media;
- Planner toolkit: mastery of planning tools and frameworks (branding, customer journey, storytelling, persona development);
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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